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Pitching & Presentation Skills:
A One-Day Workshop for Producers, Writers
and Anyone with an Idea to Sell!

Sharon Albert, Ph.D.

Are you getting your message across?
A NEW full-day program:

The Secrets of Successful Pitch Presentations, a Hands-On Workshop

with presentation coach Gillien Goll
and marketing pro Sharon Albert, Ph.D

Sunday September 26th, 10am to 6pm
The Players Theatre, Room 3C
115 Macdougal Street

Gillien Goll

The ability to connect with producers and investors whose decision can have a life-changing effect on your future can make the difference between success and frustration. Why do some people succeed in presenting to “influentials”, while others fail miserably?

It’s not only what you say, it’s the way you say it ... and the degree to which you truly believe it! Even the most interesting messages can be rendered dull and lifeless by poor delivery, sabotaging insecurity or lack of clarity in representing yourself. This full day, hands-on, two-part workshop will teach you to:

  • Deliver your presentation with power.
  • Develop a clear and concise presentation.
  • Design your message based on your listeners' needs and expectations.
  • Use the State-Support-Summarize (S-S-S) formula to move your listeners to action.
    • What do you want your potential funder to do?
    • What do you want your potential funder to know?
    • How do you want your potential funder to feel?

Whether it’s an informal discussion or one with the backing of a full audio-visual production, successful pitchers ALWAYS ask themselves ‘what is my message?’ and ‘how best can I best and most convincingly convey it?’ These are simple but profound questions, and most presentation failures can be traced back to not fully addressing them.

 You will also get marketing guidance from TRU's Bob Ost and Gary Hughes (OH! Ost Hughes Marketing Consultants). The day will end with a chance to pitch your project to a panel of producers and hear their feedback, including director/producer Stephan Morrow and Vasi Laurence (Passing Strange, Housewives of Mannheim)


Cost: $150 for full day
Early bird registration: $125 (register by 9/17
- additional $25 off for all current paid TRU members -

Workshop limited to 20 participants.
Click here for application as Word document (preferred).
Click here for application as pdf.
Pay online now at the TRU Store.

Comments from past TRU workshops

The day was excellent! I was very impressed with the quality of the material, delivery and participants. It was nice to all be on the same playing field! This is one of the best seminars I have attended and very much worth the money!~ David Flora (producer)

Thank you many times over for putting together the Pitching and Presentation Skills workshop, I really learned SO much and met many wonderful people. I learned I look like an apologetic librarian from Idaho, which isn't so bad, that my eyes tend to scan and I can get scattered, and that I need to work on projecting confidence. ~Eileen Deutsch (writer-producer)

I enjoyed the session very much and met some great people. I'm looking forward to more events. ~ Georgia Buchanan (producer - Kat and the Kings, Communicating Doors, Springhill Singing Disaster)

I had a great great time and learned a lot. ~Richard Winkler (producer - Memphis, The Norman Conquests, La Cage Aux Folles revival)

I loved the workshop, and recommend it highly. ~ Theresa Wozunk (producer - Liberty)

Now more than ever, producers and writers need to hone and finetune their skills with the hope of bringing their projects to fruition. Perhaps in the future, or even now. We believe that there is an audience for good theater even in a bad economy, and that the theater community needs to hold on to its passion and vision and push forward with conviction. People are still producing, people are still investing. And theater is suddenly as reasonable an investment as the stock market, and a helluva lot more fun. Do you have the skill to find what is true and important about your ideas, and to present them clearly and convincingly? TRU continues our exploration of "The Art of the Pitch" with this all-day intensive workshop created to help you be true, effective and persuasive.

10am TO 12:30pm - The Pitch (the WHAT)

  • Define the needs of your audience (producers and/or investors)
  • Clarifying the who, what, where, when and how of your project
  • Verbalizing and presenting the elements succinctly and accurately

12:30-1:15pm - lunch break

1:15-4:15 - The Presentation (the HOW)

  • Addressing the issue of nerves: changing anxiety into charisma, passion, and energy
  • Learning specific communication skills so that you understand how to express yourself and achieve your goals
  • Inter-acting with your “audience” whether it’s one person or many: focus, eye contact, body language
  • Being yourself rather than playing the artificial role of the “presenter”
  • Projecting your true self while using notes, being interrupted or asked challenging questions; being comfortable in your own skin.
  • Enjoying the experience!

4:15-4:30 - break

4:30-6:00pm - You will pitch to a panel of producers

Cost: $150 for full day
Early bird registration: $125 (you must register by 9/17
- $25 off for all current paid TRU members -

Workshop limited to 20 participants.
Click here for application as Word document (preferred).
Click here for application as pdf.
Pay online now at the TRU Store.

CLICK HERE for instructor bio

To pre-register and have us save a spot for you,
email TRUnltd@aol.com with "P&P RSVP" as your subject header.

Sunday September 26th, 10am to 6pm
The Players Theatre, Room 3C
115 MacDougal Street (below west 3rd)


SHARON ALBERT, Ph.D., is an award-winning marketing and business development professional who has worked with Fortune 100 companies assisting them in the branding and marketing of global new products and services. She has taught for-profit and not-for-profit organizations the art of strategic development, and how to write and develop business and marketing plans which included traditional and electronic/digital marketing tactics. Sharon has travelled globally and trained sales teams in the development of sales pitches and presentations. Her knowledge and love of theatre spans two decades and she believes that the artistic community can benefit from using targeted business philosophies and tools in order to promote and gain funding for their work.

GILLIEN GOLL  has been teaching Public Speaking and Presentation techniques for over ten years. From her background as an actor, writer, director, and acting teacher, she has  derived a method for teaching others to present themselves powerfully and authentically.  Her clients hold a range of professions from soup (Campbell’s Soup) to nuts (discretion prevents identifying these!). Clients have appeared on such television programs as Oprah, Court TV, MTV, and The CBS Early Show.

As an acting teacher, she currently teaches both privately and at the American Musical and Dramatic Academy (AMDA). She has also taught at Fordham University among other institutions. Acting students have appeared on Broadway, tour, film, television, and commercials. She was recently brought up to Halifax, Nova Scotia, by ACTRA (the Canadian film, television, and radio union) to teach acting there.

VASI LAURENCE - Producer of: Broadway, Off-Broadway, Film; Performer and Teacher. TONY & Drama Desk award winning, Passing Strange ('08); Executive Producer of a TV film by Pulitzer winning author, Frank McCourt (release 12/11); The Housewives of Mannheim at 59E59, May-June 2010, and Santa Barbara Oct. 2010  (projected for Broadway), by Alan Brody (Rosenthal Award; Eisner Award; Reva Shiner Award at the Bloomington Playwrights Conference) Literary Agent-Consultant; Broadway League Member; NJ Rep Board of Trustees; League of Professional Theatre Women; CTI 14-wk alum; Member of: AEA, SAG, AFTRA.

STEPHAN MORROW is an actor/director and producer who has been laboring in the trenches of non-commercial theater in New York and Los Angeles for over twenty years. A staunch proponent of the Off Off Bway arena, it is in that cauldron of creativity that he finds the work to be most compelling and interesting. He came to this calling after surviving a two year global pilgrimage that took him overland from Istanbul to India and then on through Asia.

He has worked closely with playwrights Mario Fratti, Leonard Melfi, John Ford Noonan, Arthur Miller and Norman Mailer among others. As the founder of The Great American Play Series, which features powerful performances by seasoned professionals in ‘performances on book’ of American classics he has directed: The Crucible (set in the White House during President Clinton’s impeachment trial), After the Fall (Rebecca De Mornay, Sally Kirkland, Mark Rydell), The Price (Barry Primus, Lyle Kessler, Judith Light, Paul Mazursky.) Incident at Vichy (four presentations with casts that included F. Murray Abraham, Richard Dreyfuss, Fritz Weaver, Austin Pendleton), Camino Real by Tenn. Williams (with Betsy Von Furstenberg and set in Afghanistan), A Bright Room Called Day by Tony Kushner (Judith Malina and Angelica Torn). He has also worked with Norman Mailer on two plays: Strawhead - Marilyn, a memory play at The Actor’s Studio in N.Y., and The Deer Park at the Makor/Steinhardt Center of the 92nd St. Y.

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