TRU Producer Boot Camp 11

TRU PRODUCER BOOT CAMP:
WEEKEND INTENSIVE FOR SHOWCASE PRODUCING
Produced by Theater Resources Unlimited

Saturday and Sunday, February 26th and 27th, 10am to 6pm
(Save $45 or more - early bird deadline extended to 2/18!)

Basic training for producers, geared to those of you producing at the reading and Equity Showcase level, with particular application for those planning to produce in the upcoming summer festivals.

Keynote speakers: producer Ken Waissman, Village Voice critic Michael Feingold and others to be announced

Cost: $295 for non-member ($250 if you register before February 18th);
$240 for TRU members ($195 if you register before February 18th).
Membership/Workshop Package: $340 ($285 if you register before February 18th)

FESTIVAL SPECIAL: registrants accepted into Planet Connections, MITF, Fringe or NYMF, $200

CLICK HERE for Application | CLICK HERE to pay at the TRU Store
CLICK HERE for Curriculum | CLICK HERE for Faculty bios

The Players Theatre 3rd floor Loft,
115 MacDougal Street (below West 3rd Street)

WHAT PEOPLE SAID ABOUT PREVIOUS BOOT CAMPS

The Showcase Producer Boot Camp was incredibly informative. My mind is still buzzing with all the information gleaned and ideas shared. I am not new to theater but new to self-producing and the weekend really helped crystallize for me a side of the business that always seemed mysterious to me. I received very practical tools and information about self-producing, including detailed information on budgeting, PR and marketing, fundraising and the showcase and AEA mini contract codes. I think this program would be good for newbie and novice alike. Thank you TRU! ~ Gwen Reitz

For Producer Boot Camp, I hope many "Bravos" and "Congratulations" have poured in. You and everyone involved deserve it, plus a huge "Thank You." The info was valuable. The speakers were great. And I personally appreciated everything being kept on schedule. I'm spreading the word! ~ Mary Kay Wolf

Just wanted to send out a quick thank you for yesterday’s Producer’s Boot Camp. We learned so much and left feeling uplifted, not only about what we were doing for our company at present, but about what we could do in the future. We felt honored to be part of such a wonderful community of artists and business people, and that will stay with us long into the new year; it was a perfect springboard for the work that awaits us all. ~ Bob Combe, Annie Wolf; E Phoenix Idealis Theater

You and your team put together a terrific inaugural Boot Camp! Great info, great people. ~Robin Rothstein

You really did a very, very nice job organizing and bringing in the people to speak - it had a nice, informal feel to it and a lot of information was put out over the two days - excellent work! - Doug Claybourne

I enjoyed the Boot Camp experience. I'm happy to have been able to participate. The panelist were exciting, informative, and innovative in presenting the material. Both attorneys were outstanding. They kept me awake by giving lively presentations of the material. I usually think lawyers are going to be boring. They were not. Thanks for presenting the boot camp and presenting it at a price I could afford. ~ Marshaline Letcher

I was frankly amazed at how such a large weekend seminar series was put together so quickly, and seemed to run so smoothly. To put all that together... speakers, facility, support staff, food (which was a lovely touch) was quite a feat. ~Steve Cirillo

I attended your Producer's Boot Camp recently. I just wanted to express my thanks for having such an event. It really was an informative seminar. I really enjoyed it and gained a good bit of information in that short amount of time. It's nice to see that there are events such as yours where people can get together to network in that manner. If anything I've made some interesting new friends here in the city, and for that I thank you! ~Matt Wayne

Our curriculum and instructors are as follows (subject to change):

Saturday February 26th

9:30-10am - coffee and cake/bagels
10am - Keynote speaker: Ken Waissman
10:15-10:45 - “Clarifying Your Goals: Why Are You Producing This?” with producer Patricia Klausner (The Scottsboro Boys, Chaos Theory)
10:45-11:15 - "What You Need to Know Before Asking for Money" - with attorney LisaRoxanne Walters, including the differences between commercial, not-for-profit and fiscal sponsorship models, and what you need to know when raising money for your production
11:15-12:15pm - "Contracts, Options & Underlying Rights" with attorney Jonathan Herzog
12:15-1:00pm - "Producing Published Works: Licensing Made Painless" - with Fred Stuart, Director of Sales and Marketing for Theatrical Rights Worldwide

1:00-2:00pm - LUNCH

2:00-2:45pm – “Creative Fundraising (Please Don’t Put It on You Credit Card!)” – crowdraising, fundraisers and understanding how money works, with producer Michael Roderick and financial advisor Bailie Slevin
2:45-3:15 – “What Things Cost: An Overview of Budgeting” with Emileena Pedigo
3:15-3:45 - "Box Office and Ticketing Options" with Emileena Pedigo

3:45-4:00 BREAK

4:00-5:15 - "Producing Smart: Fringes and Festivals, or On Your Own?" - with Emileena Pedigo (Managing Producer MITF), Jennifer Ritter (General Manager NYMF), producer Mike Roderick and others
5:15-5:30 - keynote speaker, Michael Feingold of the Village Voice

5:30pm-6:30pm – networking reception

Sunday February 27th

9:30-10am - coffee and cake/bagels
10:00-10:45 - "How to Find (and Book) the Right Space" – black box or proscenium? wing space, fly space, lighting and tech requirements, location and more – with John Lant, technical director of Carnegie Hall, artistic drirector WriteActEast.
10:45-11:15 - "Money Matters: Keeping Track of Your Finances" with Walter Gowens of AAAA Prudential Vanguard
11:15-12:30 - "Finding Your Audience: Marketing & PR Basics for Showcases" with Katie Rosin of Kampfire Films PR
12:30-1:00 – “The Current Need for Social Media” with Meredith Lucio

1:00-2:00 - LUNCH

2:00-3:00 - "Union Codes & Contracts: Equity, SDC, DG" - with Robert Sherrill, General Manager for Premieres and New York Stage and Film
3:00-3:45 - "How to Run an Efficient Audition" and “When, Why and How to Use a Casting Director” with Jamibeth Margolis

3:45-4:00 - BREAK

4:00-5:15 - "Next Steps: What Happens After That Showcase?" – with Meredith Lucio, Jamibeth Margolis, Bob Ost, Robert Sherrill and others
5:15-5:30 - keynote speaker

5:30pm-6:30pm - networking reception

The Players Theatre 3rd floor Loft,
115 MacDougal Street (below West 3rd Street)

2011 TRU BOOT CAMP FACULTY
(as of 02-22-11)

	KEN WAISSMAN is a Tony Award-winning theatre producer. Waissman's first Broadway credit was the 1971 Paul Zindel play And Miss Reardon Drinks a Little with Estelle Parsons and Julie Harris. The following year, while he and partner Maxine Fox were in Chicago, they attended Grease, a popular local play about high school life in the 1950s being performed at the Kingston Mines Theater in the Old Town section of the city. The two thought it would work better as a musical and encouraged its writers, Jim Jacobs and Warren Casey, to relocate to New York City and embellish it with a score. The result was Grease, which Waissman and Fox mounted off-Broadway before transferring it uptown. It garnered him his first Tony nomination. He was nominated again for Over Here!; the third time proved to be the charm when he won not only a Tony but a Drama Desk Award as well for Torch Song Trilogy. Other credits include Agnes of God, The Octette Bridge Club. Asinamali!, Carrie - The Musical and Street Corner Symphony.
INSTRUCTORS
	JONATHAN C. HERZOG (Contracts, Options, Underlying Rights) runs the boutique law firm, The Herzog Law Group. The practice emphasizes all facets of entertainment law, including multimedia, multi-platform technology driven projects. The firm is “quinta-coastal” working on projects in New York, London, L.A., Chicago and Sydney, and with a strong focus on theatre, the firm has been production counsel on over 100 shows (On and Off- Broadway and national tours), has had programs on MTV and Nickelodeon and works with prominent award winning theatre companies, producers, investors and artists (Including, Writer/Composers/Orchestrators: Rupert Holmes, Jack Gottlieb, Michael Colby, Jeremy Roberts, Gerald Cohen; Writers: Billy Aronson, Martin Casella, performers, N’Kenge, Vivian Reed; Producers, Martin Platt, Dave Elliot, John Pinckard, Wendy Federman; Not-for-Profits: Transport Group (Drama Desk Award winner), International Theatre & Literacy Project, LakeArts Foundation; and WET. Recent Productions include: Circumcise Me, White’s Lies, The Irish Curse, and, A Night in Vegas. Upcoming highlights, Lend Me a Tenor, the Musical (West End); Breaker Morant; The Chocolate Show; Dusty, the Original Pop Diva; One For My Baby, the Harold Arlen Musical; Ghosts of the Titanic; Show Choir; Corazon; documentary, At This Performance; and animated children’s program, Peg + Cat (PBS). In addition, Jonathan has co-produced the Broadway and national touring productions of Rodgers & Hammerstein’s State Fair; and co-produced, Off-Broadway, Love’s Fire and The IT Girl. He serves on the Board of Directors of Primary Stages, is an Advisory Board Member of the American Theatre Wing since 1993 as well as a Tony voter and is a Trustee for The Anna Sosenko Assist Trust (through which he has proudly supported, hundreds of artists and dozens of NYMF projects). He has taught at Hofstra University as an Adjunct Professor, and haslectured at, M.I.T., Fordham University School of Law, Franklin Pierce School of Law, The Commercial Theatre Institute and Association of the Bar of the City of New York. Jonathan is a graduate of Clark University, Fordham University School of Law, studied at The University of Sussex, England and was a disc jockey on BBC4 in Brighton. He happily shares his life with his husband, Bradley Schiel who handles corporate treasury for Bloomberg, LP, and they have a beautiful English Pointer puppy named, Memphis..
	PATRICIA KLAUSNER (Clarifying Your Goals) has produced, written and assistant directed theater since 1990. She was a producer of the Broadway show, The Scottsboro Boys. Her theatrical experience includes: General Manager of The Donald Byrd Dance Foundation, Assistant Director of Beyond Measure, The Boys Next Door, and A Girls' Guide to Chaos, and conceived and curated The Tides of Intolerance (The Asia Society, NYC). As the Managing Director of Shotgun Productions, a theatrical non-profit, she has developed & produced theater, dance and operas. Productions include: Clear. . .A new musical experience (co-production with Dixon Place, Hendel Productions, Wayne Brady, Michele Crowley & Earl Dax), Santa Claus is Coming Out (co-production with Penguin Rep & Diverse City Theater), Marc Deaton in Vienna (classical concert, Schoenberg Center, Austria), The Lost Boy (co-production with QTIP & The Helen Hayes Theater in Nyack), Tristan und Isolde in Sofia (staged concert, Bulgaria), 24-Hour Drama-Thons, Big Kids, The Chaos Theories, Seduction (musical theater dance opera), Undivulged Crimes, Don't Hug Me (co-production with NJ Rep), Mia Michael's R.A.W. (dance concert), and Joined at the Head. Business experience includes Director of Marketing, PR & Special Events at Steps on Broadway, editor of a weekly financial trade publication, and consulting for various cable television companies and arts businesses. She currently sits on the Board of Directors and is a past Vice President of Cable Audit Associates, Inc. Ms. Klausner has a Ph.D. in sociology and has taught women's studies, race relations, and criminology at the University of Delaware and Montclair State College. She held a seat on the University of Delaware's President's Commission on the Status of Women and was co-Chair of the Delaware Chapter of Sociologists for Women in Society. A graduate of CTI, she is a member of the Dramatist Guild and the TRU Mentor Program.
	JOHN LANT is an award-winning producer, director, writer, and designer, in New York and Los Angeles with over three hundred productions to his credit. Mr. Lant is the CEO of The Little Company, and the Producing Artistic Director of Write Act Repertory and Hollywood Civic Light Opera in Los Angeles and Write Act Eastside in New York. Mr. Lant currently serves as the Production Manager for Carnegie Hall. His productions have played at Cal Arts, The Odyssey, Ivy Substation, Ricardo Montalban, Powerhouse, Glendale Center, Hollywood Playhouse, Long Beach Playhouse, the Jewel Box Theatres, and Write Act Repertory, garnering DramaLogue Awards, Diamond Awards, a ADA Award, LA Weekly, Garland, ADA, NAACP, Ethel Casey nominations and LA Weekly and Backstage Picks of the Week & Recommends, with his past associations, including World Premiere LA Recommended Pilgrim (WCLO contract – Associate Producer), Oscar for Short Film The Washing Machine Man, Sundance Finalist Moment of Gracie (Producer), Upside Down, Rightside Up (Feature Film – Producer) XM Radio’s # 1 Rated Radio Theatre Show New Frequency-Theatre of the Mind (Executive Producer –5o Live Shows), Symphology and Carrot Talk (TV Pilots - Director), Interlochen (Resident Lighting Designer – 2 years), Bakersfield Musical Theatre Camp (Executive Director – 7 years), 3 time DramaLogue winner Out On a Whim; Best Direction, Actress, and Musical Direction (Producer), DramaLogue winners Hunchback of Notre Dame and Fleas (Lighting Designer), The Other Five Percent (Lighting and Set Design), Modigliani; Choreography (Director), NAACP Winner Reap the Whirlwind (Producer), West Coast Premieres of Kafka’s The Trial; Ovation nominated Set Design (Artistic Director), Wallace Shaw’s The Fever, Theresa Rebeck’s Loose Knit (Producer), Picks of the Week Rimers of Eldritch and Faith After Dark (Producer), Orange County’s Register’s and OC Weekly’s Pick’s/Recommended Productions of Arm’s and the Man, Master Class and Dancing at Lughnasa (Director) at Long Beach Playhouse, World Premiere starring John Anniston The Penis Monologues (Producer - JBTC & Odyssey - 6 months). John Lant and current partners, Nathan Murphy (NLM Productions) and T.J. Castronovo (CRC Entertainment), have two development companies here in NYC and LA and are looking for theatrical projects that can be developed for Film / TV and the development of New World Premiere Musicals and Theatrical Works. The Little Company currently has 12 Artists-In Residence Members on both coasts.
	JAMIBETH MARGOLIS (Casting) is now entering her 15th year as a professional casting director in New York. She was with Johnson-Liff Casting, Cameron Mackintosh, and Margolis-Seay Casting and is now out on her own as a freelance casting director. Previous credits include the Broadway and National Touring Companies of Les Miserables, The Phantom Of The Opera, Miss Saigon, and Cats as well as many shows on Broadway, Off Broadway, National Touring Companies and shows for prominent regional theaters. Jamibeth is a member of the Casting Society of America. She is also an accomplished stage director. Currently, Jamibeth is casting for many new plays and musicals in development for commercial productions including Warsaw and various festival shows around NYC including casting for the Midtown International Theater Festival and is dedicated to developing new works.
	EMILEENA PEDIGO (Budgets and Box Office), now the producing director of the Midtown International Theatre festival, joined MITF six years ago and has been working alongside John Chatterton ever since. In addition to the festival, she co-produced The Merry Wives of Windsor and Sweet Love Adieu in rep on Theatre Row with Oberon Theatre Ensemble for their 10th season, and 6 Figure's 14th Season at the West End Theatre. As a Production Stage Manager, she has worked Off-Broadway, opera, a national tour and regionally at length. Select Off-Broadway: Barbara's Blue Kitchen at the Lamb's Theatre; two seasons at Right Down Broadway Productions; Mirror Repertory. Select NYC: GYPSY at PPAS; The New School for Drama's 10 Blocks from the Camino Real; Golden Fleece's annual Commissioned Opera Works. Regional: TheaterWorks Hartford; Bailiwick Rep (Chicago); world premiere of Meet John Doe at Shattered Globe (Chicago); Foothill Music Theatre (CA Bay Area); Teatro Vision (CA Bay Area); and Shakespeare in the Park with Bus Barn Stage Company (CA Bay Area). Emileena received her B.A. in theatre from Purdue University and completed the Foothill Theatre Conservatory in California, both with honors.
	KATIE ROSIN / KAMPFIRE FILMS PR (Marketing/PR) Off-Broadway: Play About the Naked Guy, Claymont & Sisters' Dance, Baruch Performing Arts Center; Mother Load, Sage Theater; Wasps in Bed, Beckett Theater; Anaïs Nin: One Of Her Lives, Beckett Theater; Triple Threat: 2007 Drama Desk Nominee (mis)UNDERSTANDING MAMMY: The Hattie McDaniel Story, Real Danger & Elephant Girls, Theatre 5; The Monument, Clurman Theater; Don Juan in Chicago, Kirk Theater. Rosin was instrumental in the launch of the Broadway musical Brooklyn. Rosin's clients include: Ateh Theater Group, Emerging Artists Theatre, The New York Innovative Theatre Awards, Nicu's Spoon, (re:) Directions Theatre Company, T. Schreiber Studios, Woman Seeking...A Theater Company, as well as, various productions at the Midtown International Theater Festival and the New York Fringe Festival. Rosin worked in the publicity office at Miramax Films. Rosin teaches Marketing the Arts at NYU. For more information visit www.kampfirefilmspr.com.
	MICHAEL RODERICK (Artistic Director) started Small Pond Entertainment in 2002 after finding out it was virtually impossible for an artist to be at their best when they also had to produce. He developed a system for a producing organization to be the umbrella for shows that lacked producers. Over the years Small Pond has become a major name in the NYC Theatre Community, having presented shows in numerous venues and with hundreds of different artists. As Artistic Director, Michael has produced over 50 shows since his arrival in NYC in September 2002. Michael is also a serial entrepreneur having founded Small Pond Enterprises LLC, The Independent Producers Alliance of NY, and PLAE - Program For Launching Arts Entrepreneurs. Michael was an associate producer of ROOMS: A Rock Romance Off-Broadway and a producer with R2D2 Productions on the Broadway production of The Scottsboro Boys. He holds a BA in Secondary Ed English and Theatre Performance from Rhode Island College as well as an MA from NYU in Educational Theatre Colleges and Communities. Michael also taught English and Drama for eight years at LaSalle Academy on New York City's Lower East Side. He has been published three times in Best American Short Plays from Applause Books and is currently at work on a book exploring the intersection of art and business in relation to finance. Michael has served on the board of Theater Resources Unlimited and currently sits on the board of Boomerang Theatre Company. He blogs daily at www.oneproducerinthecity. typepad.com and is available to speak or run a workshop by emailing smallpondenterprises@gmail.com
ROBERT A. SHERRILL (Equity Codes & Contracts) is the General Manager for Premieres and New York Stage and Film. Off-Broadway: My Trip Down The Pink Carpet (Company Manager); Production Manager for Inner Voices and Primary Stages' 25th Anniversary Celebration (both at 59E59); backstage on Evil Dead The Musical; Burleigh Grime$; and The Wooden Breeks (MCC). Regional: (Company Manager) White Plains Performing Arts Center. Originally from Oklahoma, he lives in Brooklyn with his pit bull (Angel), tabby cat (Sherie) and partner (Christopher). robert@pitbulltheatre.com.
	FRED STUART is the Director of Sales and Marketing for Theatrical Rights Worldwide in New York City. Prior to joining TRW, Fred was Executive Director of The Haymarket Theatre, in Lincoln, NE, which he founded in 2002. The Haymarket Theatre specializes in both children's theatre and a professional repertory series. Fred has directed scores of shows with adults and young people alike, Additionally, Fred has directed for Chico City Light Opera and Chico's Shakespeare in the Park in California and in Nebraska, The Nebraska Repertory Theatre, The Lincoln Community Playhouse and the Pinewood Bowl. In 2004, Fred was the recipient of the Lincoln Arts Council's Mayor's Arts Award for excellence and leadership in theatre. In 2006 Fred wrote, produced and starred in RUNNING ON RADIO, a critically-acclaimed musical about a maniacal talk radio host who runs for president. From 1997 to 2001, Fred worked as Project Manager for the Broadway Junior Program, for Music Theatre International (MTI). His responsibilities included overseeing workshop productions, writing and editing production manuals and director's guides. Prior to MTI, Fred was an instructor for The Chico Area Student Theatre in Chico, CA, from 1993-1997, where he began his long career as a children's theatre teacher. Fred was in the House Manager’s office for the Nederlander Organization in both Los Angeles and San Francisco. Fred spent 10 years as a performing artist in San Francisco and Los Angeles, having appeared for two years in San Francisco's longest running show, Beach Blanket Babylon.
	LISAROXANNE WALTERS, ESQ. (Commercial/Not-for-Profit/Fiscal Sponsorship) enjoys her "day jobs" of corporate attorney, tax preparer, as well as business and law professor. When this seasoned actor is not on stage or a set, she is often starting up and advising small for- and non-profit businesses, drafting contracts, or preparing taxes. Before starting her private practice in 2004, she worked for six years in the corporate departments of leading firms such as Skadden Arps, Phillips Nizer, and others. LisaRoxanne was a legal specialist for non-profits and enjoyed a ten-year appointment to New York City's Neighborhood Advisory Board. This bi-coastal actor is a member of Actors Equity Association and Screen Actors Guild. LisaRoxanne's acting resume, "day job" curriculum vitae, and pix can all be found at www.lisaroxannewalters.com.

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