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Saturday and Sunday, May 19th and 20th, 10am to 6pm
CLICK HERE for videos of our presenters

Basic and not-so-basic training for producers, geared to those of you producing at the reading and Equity Showcase level, with particular application for those planning to produce in the upcoming summer festivals.

Keynote speakers to include Broadway producer Ken Waissman (Grease, Agnes of God, Torch Song Trilogy) and off-Broadway producer Patrick Blake (The Exonerated, In the Continuum, Play Dead); plus a phenomenal lineup of experts covering everything from Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing, broken down into easy-to-understand step-by-step modules.

Cost: $260 for non-member ($210 if you register before May 10th);
$225 for TRU members ($175 if you register before May 10th).
Membership/Workshop Package: $320 ($270 if you register before May 10th)

FESTIVAL SPECIAL: registrants accepted into Planet Connections, MITF, Fringe or NYMF, $195

CLICK HERE for Application as Word document (preferred)
for Application as web page
CLICK HERE to pay at the TRU Store
for Curriculum
| CLICK HERE for Faculty bios

The Players Theatre 3rd floor Loft,
115 MacDougal Street (below West 3rd Street)

Our curriculum and instructors are as follows (subject to change):

Saturday May 19th

9:30-10am - coffee and cake/bagels
10am - Keynote speaker: Ken Waissman (Grease, Agnes of God, Torch Song Trilogy)
10:15-10:45 - “Clarifying Your Goals: Why Are You Producing This?” with Jeremy Handelman (White's Lies, F#@king Up Everything) and Patricia Klausner (Scottsboro Boys, Stick Fly)
10:45-11:30 - “Creative Fundraising (Please Don’t Put It on You Credit Card!)” – crowdraising, fundraisers and understanding how money works, with financial advisor Bailie Slevin
11:30-12:15pm - “Watching Your Figures: Putting Together a Smart Budget” with Emileena Pedigo
12:15-1:00pm - "Box Office and Ticketing Options" with Emileena Pedigo

1:00-2:00pm - LUNCH

2:00-2:45pm –"What You Need to Know Before Asking for Money" with attorney Erach Screwvala - including the differences between commercial, not-for-profit and fiscal sponsorship models, and what you need to know when raising money for your production
2:45-3:15 – "Contracts, Options & Underlying Rights" with attorney Erach Screwvala
3:15-3:45 - "Producing Published Works: Licensing Made Painless"

3:45-4:00 BREAK

4:00-5:15 - "Producing Smart: Fringes and Festivals, or On Your Own?" - with John Chatterton (Producer MITF), Suzana Stankovic and others tba. Moderated by Bob Ost (producer of Civil War Voices and Rip! in MITF).
5:15pm-6:00pm – networking reception

Sunday May 20th

9:30-10am - coffee and cake/bagels
10am - Keynote speaker: Patrick Blake (The Exonerated, In the Continuum, Play Dead)
10:15-10:45 - "Production Timeline: What Happens When" - with Suzana Stankovic, self-producing artist
10:45-11:15 - "Putting Together Your Production Team" with Suzana Stankovic
11:15-12:00 - "How to Find (and Book) the Right Space" – black box or proscenium? wing space, fly space, lighting and tech requirements, location and more – with John Lant, technical director of Carnegie Hall, artistic director WriteActEast
12:00-12:30 - "The Biggest Bang for Your Buck: Securing Resources at the Best Price Possible" with John Lant

12:30-1:30 - LUNCH

1:30-2:30 - "Union Codes & Contracts: Equity, SDC, DG" - with Robert Sherrill, General Manager for Premieres and New York Stage and Film
2:30-3:15 "How to Run an Efficient Audition/When, Why and How to Use a Casting Director” with Jamibeth Margolis
3:15-4:15 "Finding Your Audience: Marketing & PR Basics for Showcases" with Ciara Pressler of Pressler Collaborative

4:15-4:30 - BREAK

4:30-5:30 - "Next Steps: What Happens After That Showcase?" – with Sharon Carr (Glimpses of the Moon, How the Grinch Stole Xmas, Time Stands Still, Scottsboro Boys, Stick Fly), RK Greene (Peter & the Starcatcher, Room Service, Love Child), Patricia Klausner (The Scottsboro Boys, Stick Fly), Robert Sherrill
5:45pm-6:30pm - networking reception

The Players Theatre 3rd floor Loft,
115 MacDougal Street (below West 3rd Street)


I just wanted to thank you again for a great workshop.... It was so relevant and the speakers were extremely accessible. The presentations were informative and specific, and I liked the informality of it so that we felt comfortable asking questions. I came away with a real understanding of the mechanics of showcase production in NYC. ~Ruth Markoe, Theater to Go

Incredibly informative.  My mind is still buzzing with all the information gleaned and ideas shared.  I am not new to theater but new to self-producing and the weekend really helped crystallize for me a side of the business that always seemed mysterious.  I received very practical tools and information about self-producing, including detailed information on budgeting, PR and marketing, fundraising and the showcase and AEA mini contract codes.  I think this program would be good for newbie and veteran alike. ~ Gwen Reitz

I hope many "Bravos" and "Congratulations" have poured in. You and everyone involved deserve it, plus a huge "Thank You." The info was valuable. The speakers were great. And I personally appreciated everything being kept on schedule. I'm spreading the word! ~ Mary Kay Wolf

We learned so much and left feeling uplifted, not only about what we were doing for our company at present, but about what we could do in the future. We felt honored to be part of such a wonderful community of artists and business people, and that will stay with us long into the new year; it was a perfect springboard for the work that awaits us all. ~ Bob Combe, Annie Wolf; E Phoenix Idealis Theater

You and your team put together a terrific inaugural Boot Camp! Great info, great people. ~Robin Rothstein

You really did a very, very nice job organizing and bringing in the people to speak - it had a nice, informal feel to it and a lot of information was put out over the two days - excellent work! - Doug Claybourne

I enjoyed the Boot Camp experience. I'm happy to have been able to participate. The panelists were exciting, informative, and innovative in presenting the material. Both attorneys were outstanding. They kept me awake by giving lively presentations of the material. I usually think lawyers are going to be boring. They were not. Thanks for presenting the boot camp and presenting it at a price I could afford. ~ Marshaline Letcher

I attended your Producer's Boot Camp recently. I just wanted to express my thanks for having such an event. It really was an informative seminar. I really enjoyed it and gained a good bit of information in that short amount of time. It's nice to see that there are events such as yours where people can get together to network in that manner. If anything I've made some interesting new friends here in the city, and for that I thank you! ~Matt Wayne

Click here for addition tesdtimonials

Patrick Blake
PATRICK BLAKE (keynote) is a writer/producer based in New York and San Francisco. In New York theater, he has produced the recent off-Broadway hit Play Dead, In the Continuum at Perry Street Theatre, Noah's Archive, Joe Fearless, The Exonerated (Lucille Lortel, Drama Desk, Outer Critics Circle and Court TV's Scales of Justice Award) and The Soap Myth at Southstreet Seaport. He also produced Dirty Works at the Edinburgh Fringe Festival. He was Executive Producer for the short film, The Igloo, and the feature film Mr. Smith Gets a Hustler.
SHARON CARR - After a 29-year stint in a Wall Street related business, Sharon began her producing career in January 2006. Off-Broadway credits include I Love You Because, Masked, Deep Throat: The Sex Scandal and Inventing Avi Aviv at the Abingdown Theatre. She joined GFour Productions as an independent Associate Producer on Respect: A Musical Journey of Women in Cleveland, Boston and Atlanta; as well as the Minneapolis production of Menopause The Musical. She's also earned credits as a Producing Associate on Broadway with How the Grinch Stole Christmas and Legally Blonde, and more recently was on the producing team for Scottsboro Boys, Time Stands Still and Stick Fly. She participated in both the Toronto & US productions of Dirty Dancing and the recent revival of American Buffalo on Broadway. She was the lead producer of the hit comedy Glimpses of the Moon in the Oak Room of the Algonquin Hotel, was an Associate Producer on Burn the Floor (Broadway) and the National Tour of Little House On the Prairie.
R.K. GREENE (Next Steps) is on the producing team for Tony-nominated Peter & the Starcatcher. He is an entrepreneur having started several businesses over the years. A theatre professional since 1978, he was a founding member of the Seattle Group Theatre, a multi-cultural ensemble that produced its own work. As an actor, he appeared in numerous productions Off-off Broadway, on tour and in regional theater, producing several projects including a multi-state tour of Mass Appeal. In 2000, he founded The StoryLine Project LLC, a commercial theater production company, to develop new plays and musicals. Projects in development have included Dearest Cousin, The Other Side of Newark, and Cougar! The StoryLine Project made its debut as an above line producer for the Off Broadway hit, Room Service, and went on to produce Love Child. Upcoming: producing with The Directors Company Murder in the First at 59E59 June 6 starring Chad Kimball (Memphis). In the non-profit world, R.K. is the Business/Marketing Director at The Directors Company, and helped to transfer Irena’s Vow to Broadway.
JEREMY HANDELMAN (Clarifying Your Goals) is currently developing the hit rock musical comedy F#@king Up Everything for off-Broadway following its award-winning productions at NYMF and in Washington, DC. He is on the producing team for the stage production of The King's Speech and is developing two new musicals, Shim Sham and Cruel Shoes. Past theater productions include White's Lies at New World Stages, CYCLE: A Vaudeville Comedy, The Aspern Papers, and Five by Tenn. He is the author of The Bronx Balmers, Tic-Tac-Toe and several short plays. Jeremy is the founder of Off The Leash Productions, where he also produces, shoots and edits video for live events, corporate video, commercials, promos, and actor reels. In a previous life as a television executive he was Vice President, Programming for CBS Sports. Jeremy is a proud board member of TRU.
PATRICIA KLAUSNER (Clarifying Your Goals) has produced, written and assistant directed theater since 1990. She was a producer of the Broadway show, The Scottsboro Boys and Stick Fly. Her theatrical experience includes: General Manager of The Donald Byrd Dance Foundation, Assistant Director of Beyond Measure, The Boys Next Door, and A Girls' Guide to Chaos, and conceived and curated The Tides of Intolerance (The Asia Society, NYC). As the Managing Director of Shotgun Productions, a theatrical non-profit, she has developed & produced theater, dance and operas. Productions include: Clear. . .A new musical experience (co-production with Dixon Place, Hendel Productions, Wayne Brady, Michele Crowley & Earl Dax), Santa Claus is Coming Out (co-production with Penguin Rep & Diverse City Theater), Marc Deaton in Vienna (classical concert, Schoenberg Center, Austria), The Lost Boy (co-production with QTIP & The Helen Hayes Theater in Nyack), Tristan und Isolde in Sofia (staged concert, Bulgaria), 24-Hour Drama-Thons, Big Kids, The Chaos Theories, Seduction (musical theater dance opera), Undivulged Crimes, Don't Hug Me (co-production with NJ Rep), Mia Michael's R.A.W. (dance concert), and Joined at the Head. Business experience includes Director of Marketing, PR & Special Events at Steps on Broadway, editor of a weekly financial trade publication, and consulting for various cable television companies and arts businesses. She currently sits on the Board of Directors and is a past Vice President of Cable Audit Associates, Inc. Ms. Klausner has a Ph.D. in sociology and has taught women's studies, race relations, and criminology at the University of Delaware and Montclair State College. She held a seat on the University of Delaware's President's Commission on the Status of Women and was co-Chair of the Delaware Chapter of Sociologists for Women in Society. A graduate of CTI, she is a member of the Dramatist Guild and the TRU Producer Development & Mentorship Program.

JOHN LANT (How to Find the Right Space / Securing Resources at the Best Prices) is an award-winning producer, director, writer, and designer, in New York and Los Angeles with over three hundred productions to his credit. Mr. Lant is the CEO of The Little Company, and the Producing Artistic Director of Write Act Repertory and Hollywood Civic Light Opera in Los Angeles and Write Act Eastside in New York. Mr. Lant currently serves as the Production Manager for Carnegie Hall.

His productions have played at Cal Arts, The Odyssey, Ivy Substation, Ricardo Montalban, Powerhouse, Glendale Center, Hollywood Playhouse, Long Beach Playhouse, the Jewel Box Theatres, and Write Act Repertory, garnering DramaLogue Awards, Diamond Awards, a ADA Award, LA Weekly, Garland, ADA, NAACP, Ethel Casey nominations and LA Weekly and Backstage Picks of the Week & Recommends, with his past associations, including World Premiere LA Recommended Pilgrim (WCLO contract – Associate Producer), Oscar for Short Film The Washing Machine Man, Sundance Finalist Moment of Gracie (Producer), Upside Down, Rightside Up (Feature Film – Producer) XM Radio’s # 1 Rated Radio Theatre Show New Frequency-Theatre of the Mind (Executive Producer –5o Live Shows), Symphology and Carrot Talk (TV Pilots - Director), Interlochen (Resident Lighting Designer – 2 years), Bakersfield Musical Theatre Camp (Executive Director – 7 years), 3 time DramaLogue winner  Out On a Whim; Best Direction, Actress, and Musical Direction (Producer), DramaLogue  winners Hunchback of Notre Dame and Fleas (Lighting Designer), The Other Five Percent (Lighting and Set Design), Modigliani; Choreography (Director), NAACP Winner Reap the Whirlwind (Producer), West Coast Premieres of Kafka’s The Trial; Ovation nominated Set Design (Artistic Director), Wallace Shaw’s The Fever, Theresa Rebeck’s Loose Knit (Producer), Picks of the Week Rimers of Eldritch and Faith After Dark (Producer), Orange County’s Register’s and OC Weekly’s Pick’s/Recommended Productions of Arm’s and the Man, Master Class and Dancing at Lughnasa (Director) at Long Beach Playhouse, World Premiere starring John Anniston The Penis Monologues (Producer - JBTC & Odyssey - 6 months).

John Lant and current partners, Nathan Murphy (NLM Productions) and T.J. Castronovo (CRC Entertainment), have two development companies here in NYC and LA and are looking for theatrical projects that can be developed for Film / TV and the development of New World Premiere Musicals and Theatrical Works. The Little Company currently has 12 Artists-In Residence Members on both coasts.

JAMIBETH MARGOLIS (Casting) is now entering her 17th year as a professional casting director in New York.  She was with Johnson-Liff Casting, Cameron Mackintosh, and Margolis-Seay Casting and is now out on her own as a freelance casting director.  Previous credits include the Broadway and National Touring Companies of Les Miserables, The Phantom of the Opera, Miss Saigon, and Cats as well as many shows on Broadway, Off Broadway, National Touring Companies and shows for prominent regional theaters.  Jamibeth is a member of the Casting Society of America.  She is also an accomplished stage director. Currently, Jamibeth is casting for many new plays and musicals in development for commercial productions including Warsaw and various festival shows around NYC including casting for the Midtown International Theater Festival and is dedicated to developing new works.
EMILEENA PEDIGO (Budgets and Box Office) was managing producer of the Midtown International Theatre Festival for seven years before resigning in 2011. She helped structure the annual festival, building it up to 60 shows in seven venues. Since then she general managed multiple NYC showcases; venue managed at Tribeca Film Festival; and launched The Show Goes On Productions, dedicated to producing theatre, concerts, and events. She general managed multiple showcases around New York City as well as co-produced Oberon Theatre Ensemble's 9th and 10th seasons on Theatre Row and Six Figures Theatre Company's 14th and 15th seasons at the West End Theatre. Before producing she production stage managed extensively Off-Broadway, opera, national tours, and regionally at length for such companies as TheatreWorks Hartford, The Lamb's Theater, Mirror Rep (NYC); Bailiwick Rep, Shattered Globe (Chicago), TheatreWorks (Palo Alto, CA), and Teatro Vision (San Jose, CA). She received a B.A. in theatre from Purdue University and completed the Foothill Theatre Conservatory in California, both with honors. www.showgoesonproductions.com
CIARA PRESSLER (Marketing/Publuc Relations) - With a degree in strategic communication and background in the performing arts, Ciara is passionate about bringing marketing savvy to the creative culture. Prior to launching Pressler Collaborative, she was Marketing Director for Gen Art, the national organization dedicated to supporting emerging artists in fashion, film, art, and music, through high-profile events aimed at a young, affluent, cosmopolitan audience. There, she ran the membership program nationally, led branding and promotion for events including the Gen Art Film Festival and Fresh Faces in Fashion, and developed promotional integrations for brands including Crunch Gym, Vikram Chatwal Hotels, New York magazine, and Equinox. Previously, she was Director of Marketing at Capes Coaching, an entertainment industry career coaching firm, where she created all marketing strategy and implementation, and developed corporate creativity workshops for MTV, A&E, and more. Ciara recently completed her eighth marathon and is currently writing her first book, a career transition guide for performers.
ROBERT A. SHERRILL (Equity Codes & Contracts) is the General Manager for Premieres and New York Stage and Film.  Off-Broadway: My Trip Down The Pink Carpet (Company Manager); Production Manager for Inner Voices and Primary Stages' 25th Anniversary Celebration (both at 59E59); backstage on Evil Dead The MusicalBurleigh Grime$; and The Wooden Breeks (MCC).  Regional: (Company Manager) White Plains Performing Arts Center.  Originally from Oklahoma, he lives in Brooklyn with his pit bull (Angel), tabby cat (Sherie) and partner (Christopher).  robert@pitbulltheatre.com.
Erach Screwvala

ERACH SCREWVALA, ESQ. (Legal) is the founder of Screwvala LLC and has over ten years of experience in Entertainment Law, Intellectual Property, and Litigation.  In his Entertainment practice, he works with clients engaged in the legit theater, book publishing, motion picture, and music industries.  He regularly counsels clients on production financing, locating and clearing rights, and copyright issues.  He negotiates and drafts contracts on a wide range of issues, including financing documents, acquisition agreements, talent agreements, collaboration agreements, publishing and recording contracts.  His Litigation practice emphasizes complex litigation matters in Federal and State courts in a diverse range of areas, including Constitutional issues, copyright infringement, and securities fraud.

Erach’s articles on copyright law have appeared in the Journal of the Association of Recorded Sound Collections and he has spoken on or moderated panels at the CMJ Music Marathon, PEN World Voices Festival of International Literature, and TRU.

Bailie Slevin BAILIE SLEVIN (Creative Fundraising) is currently a financial advisor with Forest Hills Financial Group on a mission to bring fiscal health and responsibility to the entertainment community. Member of AEA, League of Professional Theatre Women and The New York Coalition of Women in Arts and Media.  Bailie has stage managed, general managed and produced shows and events off-off Broadway, Off Broadway and Broadway that have won IT Awards, OBIE Awards, Drama Desk and Tony Awards. 
Suzana Stankovic
SUZANA STANKOVIC (Production Timeline) is an artist, producer, entrepreneur, teacher and born leader. She excels as both a formally trained actress and dancer, and an independent dance-theatre artist with a voice of her own. She has created, produced and performed her own material on many of New York City's finest stages to widespread praise. She is also sought after by filmmakers, directors, photographers and choreographers for her uncommon depth and daring.

A driven woman with a clear vision and the courage and leadership to carry it out, Suzana is making a statement as an artist and with her larger message of self-determination and living life fiercely. In 2009, Backstage took notice of Suzana and invited her to write personal essays from her life (click here to read them). Suzana is also the founder/director of SBC, Inc., a non-profit arts organization currently expanding its mission and programming to include guidance and support for self-producing artists. The company's transformation, which includes a new name, will be marked by a grand unveiling in late near future.
KEN WAISSMAN (keynote), a Tony Award winning producer, is one of only two producers in the history of Broadway to have a musical run over 3000 performances and a play run over 1000. (The other producer with this distinction is the infamous David Merrick.)  Waissman developed and produced the original Broadway production of Grease as well as two of Broadway’s longest running plays, Agnes of God by John Pielmeier and Torch Song Trilogy by Harvey Fierstein.  He is currently developing Josephine, an original musical inspired by the legendary star of the Folies Bergère in Paris, Josephine Baker.  Other Broadway credits include: Pulitzer Prize winner Paul Zindel’s play, And Miss Reardon Drinks A Little with Julie Harris and Estelle Parsons; the Sherman brothers musical, Over Here!, which starred the Andrew Sisters and featured Ann Reinking, John Travolta, Marilu Henner and Treat Williams. Waissman made his producing debut with the John Herbert play Fortune and Men’s Eyes, which was directed by Sal Mineo and featured Tommy Lee Jones.


Thanks for the great workshop this weekend. While I have produced before, I have not worked in NYC.... This provided me with great information. ~Lorenzo Lebrija, General Manager, Teatro De Broadway, LLC

Thank you very much for the Producers Workshop this weekend. I learned a lot and met some great contacts. ~Russell Olesh

Once again, many thanks for the seminar this weekend. TRUly amazing. ~Arthur Shapiro

I want to thank you for the wonderful experience this weekend. The amount I learned was worth the price of admission in the first 15 minutes alone. The insight and perspective was invaluable; I feel so prepared to go forward with the Fringe. I also gave Douglas Gray a shout-out as well for bringing me to you and TRU. ~Lou Tostado

I was frankly amazed at how such a large weekend seminar series ... seemed to run so smoothly. To put all that together... speakers, facility, support staff, food (which was a lovely touch) was quite a feat. ~Steve Cirillo

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