About TRU Online Newsletter Networking Officers
Join TRU TRU Home TRU Photos


Saturday and Sunday, September 21 and 22,
10am to 6pm

Basic and not-so-basic training for producers, geared to those of you producing at the reading and Equity Showcase level, with particular application for those planning to produce in upcoming festivals.

Featuring a phenomenal lineup of experts covering everything from Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing, broken down into easy-to-understand step-by-step modules.

In consideration of the Jewish High Holy Days,
we are extending our early bird discount to midnight 9/15.

Cost: $260 for non-member
($210 if you register before September 15th);

$225 for TRU members
($175 if you register before September 15th);

Membership/Workshop Package: $320
($270 if you register before September 15th)

Discounts available for members of HOLA, Students, Playbill and Facebook, with appropriate code and/or ID.

CLICK HERE for Application as Word document (preferred)
for Application as web page
CLICK HERE to pay at the TRU Store
for Curriculum
| CLICK HERE for Faculty bios

The Players Theatre, 115 Macdougal Street
Studio 3C

Our curriculum and instructors are as follows (subject to change):

Saturday September 21

9:30-10am - check-in, coffee and cake/bagels
10am - Keynote speaker: Dan Markley, producer (Stomp, The Vagina Monologues, Shockheaded Peter, Damn Yankees revival, High Fidelity, White Christmas)
10:15-10:45 - “Clarifying Your Goals: Why Are You Producing This?” - Patricia Klausner (Pippin, Trip to Bountiful, Scottsboro Boys, Stick Fly) and Patrick Blake (The Exonerated, In the Continuum, Play Dead)
10:45-11:30 –"What You Need to Know Before Asking for Money" - including the differences between commercial, not-for-profit and fiscal sponsorship models, and what you need to know when raising money for your production - with attorney Lisaroxanne Walters
11:30-12:15 – "Contracts, Options & Underlying Rights" plus other legal details you need to handle to protect yourself now and in the future, with attorney Eric Goldman
12:15-1:00 - “Creative Fundraising (Please Don’t Put It on You Credit Card!)” – crowdsourcing, fundraisers and understanding how money works

1:00-2:00pm - LUNCH

2:00-2:45pm - “Watching Your Figures: Putting Together a Smart Budget” with Emileena Pedigo
2:45-3:30pm - "Box Office and Ticketing Options" with Emileena Pedigo

3:30-3:45 BREAK

3:45-4:30 - "Production Timeline: What Happens When" - with Michael Roderick
4:30-5:30 - "Union Codes & Contracts: Equity, SDC, DG" - with Michael Roderick of Small Pond Entertainment
5:30 - keynote speech: David Garfinkle (Spider-man: Turn off the Dark, Ghost the musical)

Sunday September 22

9:30-10am - coffee and cake/bagels
10:00-10:45am - "How to Find (and Book) the Right Space" – black box or proscenium? Wing space, fly space, lighting and tech requirements, location and more - with John Lant
10:45-11:30 - "The Biggest Bang for Your Buck: Securing Resources at the Best Price Possible" - with John Lant
11:30-12:15 - "Putting Together Your Production Team"
12:15-1:00 - "How to Run an Efficient Audition/When, Why and How to Use a Casting Director” with Jamibeth Margolis

1:00-2:00 - LUNCH

2:00-2:45 - "Finding Your Audience: An Overview of Marketing" - with Rick Berubé
2:45-3:15 - “The Effective Use of Social Media” - with Rick Berubé
3:00-4:15 - "The Essentials of Successful PR" - with Michelle Brandon Tabnick of Michelle Tabnick Communications

4:15-4:30 - BREAK

4:30-5:15 - "Next Steps: What Happens After That Showcase (And How to Prepare)?" moderated by Cheryl Wiesenfeld (Vanya & Sonia & Masha & Spike, Porgy & Bess, Legally Blonde, A Steady Rain, Elaine Stritch: At Liberty, The Exonerated), with producers Patrick Blake, Sharon Fallon (NERDS://A Musical Software Satire, Three Sides and Like You Like It, all at NYMF) and RK Greene (Room Service, Love Child, Peter & the Starcatcher, Cougar the musical)
5:15-5:30 - Keynote speaker: Cheryl Wiesenfeld (see credits above)
5:30pm-6:15pm - networking reception

The Players Theatre, 115 Macdougal Street
Studio 3C


A great workshop.... It was so relevant and the speakers were extremely accessible. The presentations were informative and specific, and I liked the informality of it so that we felt comfortable asking questions. I came away with a real understanding of the mechanics of showcase production in NYC. ~Ruth Markoe, Theater to Go

Incredibly informative.  My mind is still buzzing with all the information gleaned and ideas shared.  I am not new to theater but new to self-producing and the weekend really helped crystallize for me a side of the business that always seemed mysterious.  I received very practical tools and information about self-producing, including detailed information on budgeting, PR and marketing, fundraising and the showcase and AEA mini contract codes.  I think this program would be good for newbie and veteran alike. ~ Gwen Reitz

I hope many "Bravos" and "Congratulations" have poured in. You and everyone involved deserve it, plus a huge "Thank You." The info was valuable. The speakers were great. And I personally appreciated everything being kept on schedule. I'm spreading the word! ~ Mary Kay Wolf

We learned so much and left feeling uplifted, not only about what we were doing for our company at present, but about what we could do in the future. We felt honored to be part of such a wonderful community of artists and business people, and that will stay with us long into the new year; it was a perfect springboard for the work that awaits us all. ~ Bob Combe, Annie Wolf; E Phoenix Idealis Theater

You and your team put together a terrific inaugural Boot Camp! Great info, great people. ~Robin Rothstein

You really did a very, very nice job organizing and bringing in the people to speak - it had a nice, informal feel to it and a lot of information was put out over the two days - excellent work! - Doug Claybourne

I enjoyed the Boot Camp experience. I'm happy to have been able to participate. The panelists were exciting, informative, and innovative in presenting the material. Both attorneys were outstanding. They kept me awake by giving lively presentations of the material. I usually think lawyers are going to be boring. They were not. Thanks for presenting the boot camp and presenting it at a price I could afford. ~ Marshaline Letcher

I attended your Producer's Boot Camp recently. I just wanted to express my thanks for having such an event. It really was an informative seminar. I really enjoyed it and gained a good bit of information in that short amount of time. It's nice to see that there are events such as yours where people can get together to network in that manner. If anything I've made some interesting new friends here in the city, and for that I thank you! ~Matt Wayne

Click here for addition tesdtimonials

Keynote Speakers
David Garfinkle
DAVID GARFINKLE/HELLO ENTERTAINMENT (Keynote). David is producer and chief executive officer of Hello Entertainment, theatrical production company. He was the producer of Ghost the Musical in London's West End (developed since inception) and Broadway, the founding producer of Spider-Man: Turn Off the Dark, as well as The Immigrant (Drama Desk nominations Best Book and Orchestrations); three-time Tony winner Hinton Battle's Hinton Battle: Largely Live; Anne and Emmett. He has been an adjunct professor at Duke University, leadership in the arts; and Columbia Film School. David founded and was managing partner of the Entertainment & Intellectual Property Group law firm.
DAN MARKLEY (Keynote) formed ad hoc PRODUCTIONS, Inc. in 1990, a multi-dimensional entertainment company, which creates, develops, produces and finances a wide range of projects. ad hoc's literal definition, "created for the specific purpose at hand," also describes the company's purpose and philosophy: ad hoc's specific purposes include Broadway and Off-Broadway theatre production and financing, special event management, documentary video production, and feature film production. Dan is the co-producer of Stomp, the Off-Broadway sensation, which also has two international touring companies. He co-produced the Broadway revival of Damn Yankee, as well as its two-year National Tour starring Jerry Lewis, the Broadway production of the classic On the Waterfront, off-Broadway's Shockheaded Peter and Irving Berlin's White Christmas. He was co-executive Producer of the Paul Rudnick film Jeffrey, and was an associate producer on David Mamet's Oleannaand Eve Ensler's The Vagina Monologues,

Dan has produced live entertainment and video presentations for EXPO '92 in Seville, Spain (for USIA), the Clinton/Gore Presidential Inaugural, the Republican National Committee, The American Legion, Continental Airlines, Coca-Cola, the Chief Executives Organization, and the Private Sector Council. In 1991, New York City's Ticker Tape Parade for Gulf War veterans (produced by EVENTURES) highlighted ad hoc's first year. He was the prinicpal owner of 37 Arts theater complex in New York City, and is a member of the League of American Theatres and Producers and serves on the board of directors for Rattlestick Theatre.
CHERYL WIESENFELD (Keynote, Next Steps) Broadway: Vanya & Sonia & Masha & Spike (Tony Award), The Gershwin's Porgy & Bess (Tony Award); A Steady Rain; Legally Blonde; Dirty Rotten Scoundrels; Caroline, or Change; ‘night, Mother; Elaine Stritch: At Liberty (Tony Award). Off-Broadway: Play Dead; In the Continuum; Shockheaded Peter; The Exonerated; Talking Heads; The Waverly Gallery. Ms. Wiesenfeld was the recipient of Theater Resources Unlimited's 2007 "Spirit of Theater" Award for her ongoing generosity to young producers in the New York community, as well as her selfless support of the work that TRU does. She is one of the founding Mentors in the TRU Producer Development & Mentorship Program, and to date has mentored over a dozen aspirants, including guiding one production to win four Audelco Awards, and helping another production find success in regional theaters.
RICK BERUBE (marketing) is currently starting his seventh year as Director of Marketing and Communications for Brooklyn Center for the Performing Arts at Brooklyn College, a community based, multidisciplinary arts organization that presents international music, dance, theater, family and educational programming to over 65,000 people annually (www.BrooklynCenterOnline.org). Prior to this, Rick served as Associate Director of Marketing and Communications for the Yale School of Drama/Yale Repertory Theatre, as well as Marketing Director for both Signature Theatre Company and Primary Stages. Rick serves on the advisory board of Airmid Theatre Company and has done freelance consulting work for numerous clients including Broken Watch Productions, the Shakespeare Globe Center USA, A.R.T. New York, the National Arts Marketing Project, the Brooklyn Children's Museum, the Railroad Playhouse, and various productions in the NYC Fringe Festival and New York Musical Theater Festival.
Patrick Blake
PATRICK BLAKE (Clarifying Your Goals, Next Steps) is a writer/producer based in New York and San Francisco. In New York theater, he has produced the recent off-Broadway hit Play Dead, In the Continuum at Perry Street Theatre, Noah's Archive, Joe Fearless, The Exonerated (Lucille Lortel, Drama Desk, Outer Critics Circle and Court TV's Scales of Justice Award) and The Soap Myth at Southstreet Seaport. He also produced Dirty Works at the Edinburgh Fringe Festival. He was Executive Producer for the short film, The Igloo, and the feature film Mr. Smith Gets a Hustler.
  ERIC S. GOLDMAN (Contracts, Options and Underlying Rights) has more than 20 years of experience as an entertainment attorney. While Eric specializes in theatre law matters, including project financing, Eric also practices in the film, television, music, music publishing and new media fields. As an artist’s representative, Eric has worked on behalf of numerous award winners, including Tony-award winners Howell Binkley, Jason Robert Brown, Jerry Mitchell, Marc Shaiman and Scott Wittman and Academy Award winner Howard Shore. Eric also works as a producer’s representative, including serving as production counsel to the Tony Award winning producers of DEF POETRY JAM and to Tony Award winning producer Joan Stein. In addition to Broadway and Off-Broadway projects, Eric has worked for producers and artists in connection with productions seen around the world, including London, Sydney, Tokyo and China. Eric also regularly counsels not-for-profit theatres such as Northlight Theatre in Chicago and Blank Theatre in Los Angeles. In other media, Eric has represented American Idol vocal coach Debra Byrd in the negotiation of merchandising and master class seminar agreements, and has negotiated web site development, maintenance and rights acquisition agreements for Broadwayworld.com, the LEGO Bionicle’s website and for Dick Morris’ VOTE.COM web site
PATRICIA KLAUSNER (Clarifying Your Goals) has produced, written and assistant directed theater since 1990. She was a producer of the Broadway showd The Scottsboro Boys and Stick Fly and currently Pippin. Her theatrical experience includes: General Manager of The Donald Byrd Dance Foundation, Assistant Director of Beyond Measure, The Boys Next Door, and A Girls' Guide to Chaos, and conceived and curated The Tides of Intolerance (The Asia Society, NYC). As the Managing Director of Shotgun Productions, a theatrical non-profit, she has developed & produced theater, dance and operas. Productions include: Clear. . .A new musical experience (co-production with Dixon Place, Hendel Productions, Wayne Brady, Michele Crowley & Earl Dax), Santa Claus is Coming Out (co-production with Penguin Rep & Diverse City Theater), Marc Deaton in Vienna (classical concert, Schoenberg Center, Austria), The Lost Boy (co-production with QTIP & The Helen Hayes Theater in Nyack), Tristan und Isolde in Sofia (staged concert, Bulgaria), 24-Hour Drama-Thons, Big Kids, The Chaos Theories, Seduction (musical theater dance opera), Undivulged Crimes, Don't Hug Me (co-production with NJ Rep), Mia Michael's R.A.W. (dance concert), and Joined at the Head. Business experience includes Director of Marketing, PR & Special Events at Steps on Broadway, editor of a weekly financial trade publication, and consulting for various cable television companies and arts businesses. She currently sits on the Board of Directors and is a past Vice President of Cable Audit Associates, Inc. Ms. Klausner has a Ph.D. in sociology and has taught women's studies, race relations, and criminology at the University of Delaware and Montclair State College. She held a seat on the University of Delaware's President's Commission on the Status of Women and was co-Chair of the Delaware Chapter of Sociologists for Women in Society. A graduate of CTI, she is a member of the Dramatist Guild and the TRU Producer Development & Mentorship Program.

JOHN LANT (How to Find the Right Space / Securing Resources at the Best Prices) is an award-winning producer, director, writer, and designer, in New York and Los Angeles with over three hundred productions to his credit. Mr. Lant is the CEO of The Little Company, and the Producing Artistic Director of Write Act Repertory and Hollywood Civic Light Opera in Los Angeles and Write Act Eastside in New York. Mr. Lant currently serves as the Production Manager for Carnegie Hall.

His productions have played at Cal Arts, The Odyssey, Ivy Substation, Ricardo Montalban, Powerhouse, Glendale Center, Hollywood Playhouse, Long Beach Playhouse, the Jewel Box Theatres, and Write Act Repertory, garnering DramaLogue Awards, Diamond Awards, a ADA Award, LA Weekly, Garland, ADA, NAACP, Ethel Casey nominations and LA Weekly and Backstage Picks of the Week & Recommends, with his past associations, including World Premiere LA Recommended Pilgrim (WCLO contract – Associate Producer), Oscar for Short Film The Washing Machine Man, Sundance Finalist Moment of Gracie (Producer), Upside Down, Rightside Up (Feature Film – Producer) XM Radio’s # 1 Rated Radio Theatre Show New Frequency-Theatre of the Mind (Executive Producer –5o Live Shows), Symphology and Carrot Talk (TV Pilots - Director), Interlochen (Resident Lighting Designer – 2 years), Bakersfield Musical Theatre Camp (Executive Director – 7 years), 3 time DramaLogue winner  Out On a Whim; Best Direction, Actress, and Musical Direction (Producer), DramaLogue  winners Hunchback of Notre Dame and Fleas (Lighting Designer), The Other Five Percent (Lighting and Set Design), Modigliani; Choreography (Director), NAACP Winner Reap the Whirlwind (Producer), West Coast Premieres of Kafka’s The Trial; Ovation nominated Set Design (Artistic Director), Wallace Shaw’s The Fever, Theresa Rebeck’s Loose Knit (Producer), Picks of the Week Rimers of Eldritch and Faith After Dark (Producer), Orange County’s Register’s and OC Weekly’s Pick’s/Recommended Productions of Arm’s and the Man, Master Class and Dancing at Lughnasa (Director) at Long Beach Playhouse, World Premiere starring John Anniston The Penis Monologues (Producer - JBTC & Odyssey - 6 months).

John Lant and current partners, Nathan Murphy (NLM Productions) and T.J. Castronovo (CRC Entertainment), have two development companies here in NYC and LA and are looking for theatrical projects that can be developed for Film / TV and the development of New World Premiere Musicals and Theatrical Works. The Little Company currently has 12 Artists-In Residence Members on both coasts.

JAMIBETH MARGOLIS (Casting) is now entering her 17th year as a professional casting director in New York.  She was with Johnson-Liff Casting, Cameron Mackintosh, and Margolis-Seay Casting and is now out on her own as a freelance casting director.  Previous credits include the Broadway and National Touring Companies of Les Miserables, The Phantom of the Opera, Miss Saigon, and Cats as well as many shows on Broadway, Off Broadway, National Touring Companies and shows for prominent regional theaters.  Jamibeth is a member of the Casting Society of America.  She is also an accomplished stage director. Currently, Jamibeth is casting for many new plays and musicals in development for commercial productions including Warsaw and various festival shows around NYC including casting for the Midtown International Theater Festival and is dedicated to developing new works.
EMILEENA PEDIGO (Budgets and Box Office) was managing producer of the Midtown International Theatre Festival for seven years before resigning in 2011. She helped structure the annual festival, building it up to 60 shows in seven venues. Since then she general managed multiple NYC showcases; venue managed at Tribeca Film Festival; and launched The Show Goes On Productions, dedicated to producing theatre, concerts, and events. She general managed multiple showcases around New York City as well as co-produced Oberon Theatre Ensemble's 9th and 10th seasons on Theatre Row and Six Figures Theatre Company's 14th and 15th seasons at the West End Theatre. Before producing she production stage managed extensively Off-Broadway, opera, national tours, and regionally at length for such companies as TheatreWorks Hartford, The Lamb's Theater, Mirror Rep (NYC); Bailiwick Rep, Shattered Globe (Chicago), TheatreWorks (Palo Alto, CA), and Teatro Vision (San Jose, CA). She received a B.A. in theatre from Purdue University and completed the Foothill Theatre Conservatory in California, both with honors. www.showgoesonproductions.com
MICHAEL RODERICK (Production Timeline / Union Codes and Contracts) started Small Pond Entertainment in 2002 after finding out it was virtually impossible for an artist to be at their best when they also had to produce.  He developed a system for a producing organization to be the umbrella for shows that lacked producers.  Over the years Small Pond has become a major name in the NYC Theatre Community, having presented shows in numerous venues and with hundreds of different artists.  As Artistic Director, Michael has produced over 50 shows since his arrival in NYC in September 2002. Michael is also a serial entrepreneur having founded Small Pond Enterprises LLC, The Independent Producers Alliance of NY, and PLAE - Program For Launching Arts Entrepreneurs. Michael was an associate producer of ROOMS: A Rock Romance Off-Broadway and a producer with R2D2 Productions on the Broadway production of The Scottsboro Boys.  He holds a BA in Secondary Ed English and Theatre Performance from Rhode Island College as well as an MA from NYU in Educational Theatre Colleges and Communities.
Michael also taught English and Drama for eight years at LaSalle Academy on New York City's Lower East Side.  He has been published three times in Best American Short Plays from Applause Books and is currently at work on a book exploring the intersection of art and business in relation to finance.  Michael has served on the board of Theater Resources Unlimited and currently sits on the board of Boomerang Theatre Company.   He blogs daily at www.oneproducerinthecity. typepad.com and is available to speak or run a workshop by emailing smallpondenterprises@gmail.com

MICHELLE BRANDON TABNICK - Michelle Tabnick Communications works with arts organizations in the tri-state area focusing on public relations strategies, marketing campaigns, branding, strategic planning and implementation, revamping and building marketing departments, and grant writing.

Prior to consulting full-time, Michelle Brandon Tabnick held senior positions at Off-Broadway theatre companies in Manhattan as director of marketing at Signature Theatre Company from 2003-2005 and as director of marketing at The Pearl Theatre Company from 2000-2003. Previously, she was employed by New York City Opera, Hangar Theatre and Porthouse Theatre. She has more than ten years of experience in NYC-based non-profit marketing and publicity. Michelle was an adjunct lecturer at NYU’s School of Continuing and Professional Studies.

LISAROXANNE WALTERS, ESQ. (Commercial/Not-for-Profit/Fiscal Sponsorship) enjoys her "day jobs" of corporate attorney, tax preparer, as well as business and law professor. When this seasoned actor is not on stage or a set, she is often starting up and advising small for- and non-profit businesses, drafting contracts, or preparing taxes. Before starting her private practice in 2004, she worked for six years in the corporate departments of leading firms such as Skadden Arps, Phillips Nizer, and others. LisaRoxanne was a legal specialist for non-profits and enjoyed a ten-year appointment to New York City's Neighborhood Advisory Board. This bi-coastal actor is a member of Actors Equity Association and Screen Actors Guild. LisaRoxanne's acting resume, "day job" curriculum vitae, and pix can all be found at www.lisaroxannewalters.com.

enjoys her "day jobs" of corporate attorney, tax preparer, as well as business and law professor. When this seasoned actor is not on stage or a set, she is often starting up and advising small for- and non-profit businesses, drafting contracts, or preparing taxes (and sometimes even catering craft service for indy films!). Before starting her private practice in 2004, she worked for six years in the corporate departments of leading firms such as Skadden Arps, Phillips Nizer, and others. LisaRoxanne was a legal specialist for non-profits and enjoyed a ten-year appointment to New York City's Neighborhood Advisory Board. This bi-coastal actor is a member of Actors Equity Association and Screen Actors Guild (under LisaRoxanne Walters).


Thanks for the great workshop this weekend. While I have produced before, I have not worked in NYC.... This provided me with great information. ~Lorenzo Lebrija, General Manager, Teatro De Broadway, LLC

Thank you very much for the Producers Workshop this weekend. I learned a lot and met some great contacts. ~Russell Olesh

Once again, many thanks for the seminar this weekend. TRUly amazing. ~Arthur Shapiro

I want to thank you for the wonderful experience this weekend. The amount I learned was worth the price of admission in the first 15 minutes alone. The insight and perspective was invaluable; I feel so prepared to go forward with the Fringe. I also gave Douglas Gray a shout-out as well for bringing me to you and TRU. ~Lou Tostado

I was frankly amazed at how such a large weekend seminar series ... seemed to run so smoothly. To put all that together... speakers, facility, support staff, food (which was a lovely touch) was quite a feat. ~Steve Cirillo

Click here to return to Curriculum

About TRU | Newsletter | Networking | Officers | Links | Photos | Home | Join TRU Now

Questions or comments?
Send an Email