Ongoing training for serious producers
and self-producing artists
Theater Resources Unlimited (TRU) Producer Development & Mentorship Program, created in collaboration with 4-time Tony winning producer Cheryl Wiesenfeld (The Heidi Chronicles, Rocky, All the Way, The Gershwin's Porgy & Bess, Vanya & Sonya & Masha & Spike, Elaine Stritch: At Liberty, The Exonerated) offers ongoing support and education for producers at all levels of experience. The program consists of two separate but interactive divisions: Career Producers Group (CPG) currently led by Broadway producer Michael Alden (Disgraced, Grey Gardens, Bridge & Tunnel, Bat Boy the musical, The Kings' Speech on stage) and Self-Producing Artists (SPA) led by off-Broadway producer Patrick Blake (The 39 Steps revival, Bedlam Theatre's Hamlet/St. Joan, The Exonerated, In the Continuum, Play Dead!). Traversing both divisions are members who work primarily in the not-for-profit (NFP) world whose needs and questions are addressed by a separate program director, Patricia R. Klausner, managing director of Shotgun Productions (Chaos Theory, The Lost Boy) and commercial producer(Pippin, The Trip to Bountiful, The Scottsboro Boys, Stick Fly).
Michael Alden program director
Self-Producing Artists (SPA)
Patricia R. Klausner program director
Whether in the early stages of development working toward a staged reading or
looking to produce a full commercial production, participants will leave the
course with a ready-to-use, project-specific business plan. Participants will
begin the program with a production goal in mind and will be guided through the
many facets and phases of production and development including:
- The Elements of a Successful Production - a top NY critic, a dramaturg and a producer will offer a unique and often neglected perspective on the definition of a successful production.
- Production Development - a lineup of notable development executives and artistic directors will cover a range of development paths from page to stage.
- General Management and Budgets - a seminar with theatrical General Managers and staff, outlining the invaluable role and function of the General Manager including unions, talent and crew negotiations, bonds and budgets.
- The Legal Aspects of Production, an evening with experienced entertainment attorneys, offering an overview of the trials, tribulations and contracts a Producer must navigate.
- Marketing, Advertising and Public Relations - members of an A-level marketing and advertising firm will discuss conventional as well as out-of-the-box marketing, advertising and the vital role of social media.
- Asking For Money with a lineup of theater investors and producers, sharing the who, when, where and how of asking for money.
- Creating Your Business Plan, with a panel of industry experts, helping you build your blueprint for a successful production.
DEADLINE TO APPLY FOR 2015-16 SEASON:
Monday August 31st at 6pm
(applications accepted only once a year)
Email TRUMentor@gmail.com for application
and detailed information about the program
Price: $250 plus $85 TRU membership
($200 for renewing members)
Advanced class: $350 plus $85 TRU membership
(by invitation only)
Email TRUMentor@gmail.com for details.
• Special monthly interactive seminars with various topics of discussion, guest speakers are all respected theater professionals.
• Curriculum designed to cover all major aspects of producing, step by step, from project selection to legal issues to budgets to marketing. Seminars will be geared to offer members the information needed to put together a solid business plan for their project.
• At the end of 10 months, all members will present their business plan for evaluation by the program directors and invited guest professionals. One project will be selected and given an endowment of approximately $500 for a developmental table read with industry talkback.
• Provides the opportunity for goal-oriented one-on-one mentorships and consultations between industry pros and aspiring producers. Not everyone who is accepted into the program will receive a 3-month mentorship, though every effort will be made to place everyone in meaningful consultations to help guide them in development.
• All CPG members are eligible for one-on-one mentorships after program review and member’s goals are clarified. If you are placed in a mentorship - if you have a specific project and need - you meet with your mentor once a month for three months; the rest is follow up phone calls or emails. If you have specific areas that you want to explore and want a one-time consultation with a producer, general manager, lawyer or other theater professional, we set that up for you.
• All SPA members are eligible for one-time consultations (there can be multiple consultations). A one-on-one mentorship is available only when the PDMP Directors feel the SPA member has clarified a qualified need for a mentorship, and after program review.
• Occasional hands-on internships with theater professionals, as available.