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Tuesday October 20th, 7:30pm (networking at 7pm)
Help Is on the Way:
Resources to Make Your Producing Life Easier


Confirmed for this panel: Shawn René Graham, artist services manager for The Field, Joanne Haas, associate director of the TDF Costume Collection, Adam Hess, president of the board of The Off Broadway League, Virginia Louloudes, executive director of A.R.T./New York, Jonathan Reuning, co-founder of United Stages, Harriet Taub, executive director of Materials for the Arts, and Guy Yedwab, managing director of the League of Independent Theater.

You don't have to do it all alone. A wealth of valuable resources are at your disposal to help you with your productions, your company and your career. From the physical materials you can obtain for your shows through Materials for the Arts and the TDF Costume Collection to marketing and professional printed programs from United Stages to educational and support opportunities from A.R.T./New York, The Field, The Off-Broadway League and The League of Independent Theaters. Learn which services you qualify for, and how to utilize them. The last four serve differing producing modalities - do you know where you fit in?

Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best 30-second summary of who you are, and what you need. Free for TRU members, $12 for non-members. Please call at least a day in advance (or way sooner) for reservations: 212/714-7628; or e-mail

Location (this month only):
The Theatre at St. Luke's
, 308 W. 46th Street


Tuesday September 29th, 7:30pm (networking at 7pm)
An Introduction to TRU:
Free-for-Everyone Seasonal Kick-off plus Networking Meet-and-Greet


Meet the program directors and illustrious board members of Theater Resources Unlimited, including director of writer programs Diana Amsterdam, producer/board member Michael Alden (Disgraced, Grey Gardens, Becoming Dr. Ruth; director of our Producer Development program), producer/board member Patrick Blake (The 39 Steps, Bedlam Theater Hamlet/St. Joan, Play Dead, The Exonerated, In the Continuum; artistic director Rhymes Over Beats; director of our Producer Development program), TRU literary manager Cate Cammarata, TRU co-founder and Vice-President Cheryl L. Davis, Esq. (offering free legal consultations for new members), producer/director/GM/Co-chair of YPAC board Kimberly Loren Eaton (The Velocity of Autumn, Fun Home, Tonya & Nancy: The Rock Opera), producer/board member David Elliott (Broadway: Vanya & Sonia & Masha & Spike; off-Broadway: Bedlam Theater Hamlet/St. Joan, In the Continuum), attorney Eric Goldman, Esq. (offering free mediation services and counsel to TRU members), producer/videographer Jeremy Handelman (On the Town, F#%king Up Everything, White's Lies, The King's Speech on stage), producer Patricia Klausner (Shotgun Productions; Scottsboro Boys, Pippin, The Trip to Bountiful; director of our Producer Development program), producer/co-chair of YPAC Molly Morris (My Life Is a Musical, PopUpTheatrics), producer/board member Tom Polum (The Toxic Avenger, Dirty Rotten Scoundrels, All Shook Up; head of TRU Voices selection committee), financial advisor Bailie Slevin (TRU Pathways presenter, offering free financial consultations to TRU members), board member Courtney Sweeting.

Learn about our programs, including our Producer Development & Mentorship Program, the TRU Voices Reading Series, Mediation workshop and other Producer Boot Camps, Speed Dates and Actor Workshops, Writer-Producer Speed Date, Director-Writer Communications Lab, our new How to Write a Musical That Works workshop and more. Meet our newly formed Young Patrons & Artists Circle (YPAC), and learn if you are eligible to join them. Come with questions. And let us know what we don't offer that you wish we did.

Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best one-minute summary of who you are, and what you need. Free for TRU members; usually $12 for non-members, but free for everyone for this season opener. Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail

The Playroom Theatre, 151 W. 46th Street, 8th floor

Tuesday July 21st, 7:00 pm networking, 7:30 pm panel
Producers and Literary Agents:
A Long Overdue Meeting of Minds.


With Margot Astrachan, producer (A Gentleman's Guide..., Ghost the musical, Around the World in Eighty Days, On a Clear Day...); Jane Bergere, producer (It Shoulda Been You, Wolf Hall, You Can't Take It with You, Rocky, Clybourne Park, War Horse, Kinky Boots; Off Broadway and regional: The Exonerated, Houdini The Musical, Capture Now); Beth Blickers, agent with Abrams Artists Agency; William I. Franzblau, producer (Sistas, Evil Dead the musical, Wonderland, Say Goodnight Gracie, Little House on the Prairie, American Buffalo and The Teenage Mutant Ninja Turtles); Mark Orsini, agent with Bret Adams Ltd.; Cheryl Wiesenfeld, producer (The Heidi Chronicles, Rocky, A Steady Rain, 4 Tony awards: All the Way, Vanya & Sonia & Masha & Spike, The Gershwin's Porgy & Bess, Elaine Stritch: At Liberty; off-Broadway: The Exonerated, Play Dead, In the Continuum).

Agents are well-versed in the needs and interests of regional theaters and not-for-profits. Might commercial producers also be open to agent submissions? We will attempt to expand the Venn Diagram of producer and agent relationships so that there is a greater overlap. What do agents want to hear from a producer? What do producers wish agents understood? It's time for a conversation.

The Playroom Theater, 151 W. 46th St., 8th Floor

Thursday June 25th, 7:00 pm networking, 7:30 pm panel
Marketing Your Show on a Budget:
Starting the Buzz with Limited Bucks.


With Cherine Anderson, Co-Founder of Impact Broadway; RK Greene, marketing director for The Directors Company, producer (A Time to Kill, Rocket to the Moon, Peter & the Starcatcher, Room Service, Love Child, Cougar the musical); Sindy K. Schneider, Partner & Co-Founder of In Focus Marketing (Sistas The Musical, Black Angels over Tuskegee, Soul Doctor; upcoming: Ruthless! The Musical plus St. Luke's Theatre and Actors Temple Theatre); Jonathan Slaff, Jonathan Slaff & Associates media relations and audience development specializing in new work (clients have received 17 Obies, 3 Bessies, Lucille Lortel, Theater World and Outer Critics Circle Awards; launched Blue Man Group's Tubes).

Many worthy projects don't have big bucks behind them, but deserve to be seen and find an appreciative audience. Sure, turning the dream into reality may involve a few compromises along the way; but you may be able to achieve more than you expect if you first start with good planning, a team of people with the experience to make the magic happen, and a knowledge of affordable marketing strategies to get butts in seats.

The Playroom Theater, 151 W. 46th St., 8th Floor

Thursday May 21st, 7:00 pm networking, 7:30 pm panel
New Developments in Raising Money for Theater:
Crowdsourcing and the New SEC Rulings.

May Panel
Panel: Ruben Brache, founder of Opening Night Capital, LLC; Crystal Chase, digital account supervisor for AKA; Matthew C. Lefferts, attorney at Franklin, Weinrib, Rudell & Vassallo; Brian Meece, CEO of RocketHub, a crowdfunding platform that's partnered with A&E Networks.

How do the new Federal Securities & Exchange Commission rulings affect who and how you can ask for money, especially here in the theater community? Though crowdsourcing has been widely used to bring in donations and "gifts" for all manner of projects and causes, the door now seems to be open for commercial investments as well, and not just from accredited investors. What are the limitations on who can invest in your show, and to what extent? Are there other ways of using the power of the internet and social media to seek out investors? Is this all good news, or might there be some unexpected challenges presented by this newly opened door?

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre

Thursday April 23rd, 7:00 pm networking, 7:30 pm panel
Secrets of Successful Not-for-Profits:
How to Keep Your Theater Company Going and Growing.

NFP Panel
Panel: Joe Brancato, founding artistic director of Penguin Repertory Theatre; Luis Reyes Cardenas and Sarah Rosenberg, co-founders and co-artistic directosr of Open Hydrant Theatre Company; James Morgan, producing artistic director York Theatre Company; Cara Reichel, producing artistic director of Prospect Theatre Company.

The sweat and inspiration it takes to start a theater company is daunting enough in itself. How do you keep your company vital and relevant from year to year? Starting out, a strong and specific mission statement can help you establish yourself. But sometimes your mission needs to evolve and change. How do you find your audience? Where does the money come from to keep going? Partnerships are an important part of survival. How can you effectively partner without compromising your identity? What strategies have been useful in the growth of the companies you will be meeting? Come learn their secrets of success, the ones they planned for and the surprises along the way.

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre

Thursday March 26th, 7:00 pm networking, 7:30 pm panel
The Evolution of Internet Marketing:
What It Can (and Can't) Do for Your Show.

TRU Marketing Panel
Panelists: Meghan Bartley, accounts services manager and Scott Lupi, director of advertising at DR Advertising; Amanda Bohan, founder/President of Amanda Bohan Marketing (ABM) (Application Pending, A Queen for a Day, 39 Steps,  Shut Up Sit Down and Eat, Urban Stages, All For One Theater,  NJ Jewish Film Festival, Lower Manhattan Cultural Council); Christopher Lueck, creative director and Amanda Pekoe, founder and owner of The Pekoe Group (50 Shades, The Lion, Tail! Spin!, Disenchanted, Churchill, Piece of My Heart, Natasha, Pierre and the Great Comet of 1812, Peter & the Starcatcher, Freud's Last Session, Murder for Two, Mint Theatre Company, Second Stage Theatre).

We'll consider changes in internet marketing over the last 5 years, what has improved, what have we learned that works or doesn't work, and what assumptions may have changed as we (and the consumer) have grown more comfortable with it all? Certainly social media is a cost-effective way to promote, as are eblasts, but what other pieces of the puzzle need to be in place for any of that to be effective? Is the internet truly the end-all and be-all for theater marketing, or does it need to be part of an overall strategy? And are some of the more sophisticated internet strategies beyond the budget for smaller shows? 

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre

Thursday February 26th, 7:00 pm networking, 7:30 pm panel
Balancing the Bookings:
Producing Off-Broadway, a Theater Owner's Perspective.

Balancing the Bookings
Panelists will include: Darren Lee Cole, artistic director of the Soho Playhouse; Edmund Gaynes, producer and theater owner (The Theatre at St. Lukes and The Actors Temple), principal Gaynes Theatrical Booking; John Lant, artistic director Write Act Rep, general manager Elektra Theatre and Times Square Arts Center.

  Managing and booking product from the theater owner's perspective: how a venue balances its own projects with productions they rent to, what they look for, and what sorts of deals are available. We'll look at the whole process: booking, scheduling performance slots, working with other current productions, and we'll touch on the details of budgeting and the advantages of sharing of assets with other shows. What are some of the successful tactics our speakers use to keep their theaters going? How has off-Broadway changed over the last ten years, and how have theaters adapted to the change? We'll also explore current models of producing off-Broadway, including split week runs, and discuss what a venue expects of you (and what you should reasonably expect of a venue).

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre

Thursday January 22nd, 7:00 pm networking, 7:30 pm panel
Bringing Diversity to Theater:
More Crucial Now Than Ever.

Hosted by TRU’s Young Patrons and Artists Circle (YPAC), and moderated by Christin Cato, Diversity co-Chair of the YPAC board. We will discuss diversity in the American theater, and explore how we can get it to trickle up to the Off-Broadway and Broadway communities. Panelists will include: Patrick Blake, founding artistic director Rhymes Over Beats, producer (Bedlam Theatre's Hamlet/St. Joan, The Exonerated, In the Continuum, Play Dead); Debra Ann Byrd, Artistic Producer of  Take Wings and Soar; Luis Cadenas, Open Hydrant (the first ever Equity theater company in the Bronx), Deadria Harrington, Producer of The Movement Theater Company; Hollie Klem, Producer and Director; Ari Laura Kreith, Artistic Director of  Theatre 167; Gabriela Garcia, Revolution Latina; Tiffany Vega, General Manager of Hi-Arts/Hip Hop Theatre Festival.

Theater is a way to explore issues within a culture and between generations.  However, the major theaters in the US, regionally, Off-Broadway, and on Broadway, largely produce plays and musicals written, directed, and produced by white men, starring primarily white casts.  In the wake of Michael Brown and Eric Gardner, the discussion of minorities being marginalized has risen to the forefront on a national level. Theater and art offer opportunities to reshape the images of cultural diversity and re-educate audiences; but will art that relates a different experience and worldview, make it to the stages of our major theaters?  If women are the majority of ticket buyers, why aren't more female playwrights, directors, decision-makers, and female-driven stories represented on Broadway and Off-Broadway? How do we bring the voices of people of color, women, and younger generations - voices that have been marginalized - into the mainstream theater, and how do we change the make-up of our theatergoing audiences?   

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre



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