Current 2015 Panels and Events

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Check back for the next TRU monthly panels.
NOTE: We have moved to The Playroom Theatre,
151 W. 46th Street, 8th floor

Fall Panel topics are currently being planned.
What topics should we cover?
Email us at trustaff1@gmail.com with your ideas!



RECENT MEETINGS/EVENTS

Tuesday July 21st, 7:00 pm networking, 7:30 pm panel
Producers and Literary Agents:
A Long Overdue Meeting of Minds.

july_panel

With Margot Astrachan, producer (A Gentleman's Guide..., Ghost the musical, Around the World in Eighty Days, On a Clear Day...); Jane Bergere, producer (It Shoulda Been You, Wolf Hall, You Can't Take It with You, Rocky, Clybourne Park, War Horse, Kinky Boots; Off Broadway and regional: The Exonerated, Houdini The Musical, Capture Now); Beth Blickers, agent with Abrams Artists Agency; William I. Franzblau, producer (Sistas, Evil Dead the musical, Wonderland, Say Goodnight Gracie, Little House on the Prairie, American Buffalo and The Teenage Mutant Ninja Turtles); Mark Orsini, agent with Bret Adams Ltd.; Cheryl Wiesenfeld, producer (The Heidi Chronicles, Rocky, A Steady Rain, 4 Tony awards: All the Way, Vanya & Sonia & Masha & Spike, The Gershwin's Porgy & Bess, Elaine Stritch: At Liberty; off-Broadway: The Exonerated, Play Dead, In the Continuum).

Agents are well-versed in the needs and interests of regional theaters and not-for-profits. Might commercial producers also be open to agent submissions? We will attempt to expand the Venn Diagram of producer and agent relationships so that there is a greater overlap. What do agents want to hear from a producer? What do producers wish agents understood? It's time for a conversation.

The Playroom Theater, 151 W. 46th St., 8th Floor


Thursday June 25th, 7:00 pm networking, 7:30 pm panel
Marketing Your Show on a Budget:
Starting the Buzz with Limited Bucks.

june_panel

With Cherine Anderson, Co-Founder of Impact Broadway; RK Greene, marketing director for The Directors Company, producer (A Time to Kill, Rocket to the Moon, Peter & the Starcatcher, Room Service, Love Child, Cougar the musical); Sindy K. Schneider, Partner & Co-Founder of In Focus Marketing (Sistas The Musical, Black Angels over Tuskegee, Soul Doctor; upcoming: Ruthless! The Musical plus St. Luke's Theatre and Actors Temple Theatre); Jonathan Slaff, Jonathan Slaff & Associates media relations and audience development specializing in new work (clients have received 17 Obies, 3 Bessies, Lucille Lortel, Theater World and Outer Critics Circle Awards; launched Blue Man Group's Tubes).

Many worthy projects don't have big bucks behind them, but deserve to be seen and find an appreciative audience. Sure, turning the dream into reality may involve a few compromises along the way; but you may be able to achieve more than you expect if you first start with good planning, a team of people with the experience to make the magic happen, and a knowledge of affordable marketing strategies to get butts in seats.

The Playroom Theater, 151 W. 46th St., 8th Floor


 

Thursday May 21st, 7:00 pm networking, 7:30 pm panel
New Developments in Raising Money for Theater:
Crowdsourcing and the New SEC Rulings.

May Panel
Panel will include Ruben Brache, founder of Opening Night Capital, LLC; Crystal Chase, digital account supervisor for AKA; Matthew C. Lefferts, attorney at Franklin, Weinrib, Rudell & Vassallo; Brian Meece, CEO of RocketHub, a crowdfunding platform that's partnered with A&E Networks.

How do the new Federal Securities & Exchange Commission rulings affect who and how you can ask for money, especially here in the theater community? Though crowdsourcing has been widely used to bring in donations and "gifts" for all manner of projects and causes, the door now seems to be open for commercial investments as well, and not just from accredited investors. What are the limitations on who can invest in your show, and to what extent? Are there other ways of using the power of the internet and social media to seek out investors? Is this all good news, or might there be some unexpected challenges presented by this newly opened door?

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre


Thursday April 23rd, 7:00 pm networking, 7:30 pm panel
Secrets of Successful Not-for-Profits:
How to Keep Your Theater Company Going and Growing.

NFP Panel
Panel With Joe Brancato, founding artistic director of Penguin Repertory Theatre; Luis Reyes Cardenas and Sarah Rosenberg, co-founders and co-artistic directosr of Open Hydrant Theatre Company; James Morgan, producing artistic director York Theatre Company; Cara Reichel, producing artistic director of Prospect Theatre Company.

The sweat and inspiration it takes to start a theater company is daunting enough in itself. How do you keep your company vital and relevant from year to year? Starting out, a strong and specific mission statement can help you establish yourself. But sometimes your mission needs to evolve and change. How do you find your audience? Where does the money come from to keep going? Partnerships are an important part of survival. How can you effectively partner without compromising your identity? What strategies have been useful in the growth of the companies you will be meeting? Come learn their secrets of success, the ones they planned for and the surprises along the way.

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre


Thursday March 26th, 7:00 pm networking, 7:30 pm panel
The Evolution of Internet Marketing:
What It Can (and Can't) Do for Your Show.

TRU Marketing Panel
Panelists will include: Meghan Bartley, accounts services manager and Scott Lupi, director of advertising at DR Advertising; Amanda Bohan, founder/President of Amanda Bohan Marketing (ABM) (Application Pending, A Queen for a Day, 39 Steps,  Shut Up Sit Down and Eat, Urban Stages, All For One Theater,  NJ Jewish Film Festival, Lower Manhattan Cultural Council); Christopher Lueck, creative director and Amanda Pekoe, founder and owner of The Pekoe Group (50 Shades, The Lion, Tail! Spin!, Disenchanted, Churchill, Piece of My Heart, Natasha, Pierre and the Great Comet of 1812, Peter & the Starcatcher, Freud's Last Session, Murder for Two, Mint Theatre Company, Second Stage Theatre).

We'll consider changes in internet marketing over the last 5 years, what has improved, what have we learned that works or doesn't work, and what assumptions may have changed as we (and the consumer) have grown more comfortable with it all? Certainly social media is a cost-effective way to promote, as are eblasts, but what other pieces of the puzzle need to be in place for any of that to be effective? Is the internet truly the end-all and be-all for theater marketing, or does it need to be part of an overall strategy? And are some of the more sophisticated internet strategies beyond the budget for smaller shows? 

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre


Thursday February 26th, 7:00 pm networking, 7:30 pm panel
Balancing the Bookings:
Producing Off-Broadway, a Theater Owner's Perspective.

Balancing the Bookings
Panelists will include: Darren Lee Cole, artistic director of the Soho Playhouse; Edmund Gaynes, producer and theater owner (The Theatre at St. Lukes and The Actors Temple), principal Gaynes Theatrical Booking; John Lant, artistic director Write Act Rep, general manager Elektra Theatre and Times Square Arts Center.

  Managing and booking product from the theater owner's perspective: how a venue balances its own projects with productions they rent to, what they look for, and what sorts of deals are available. We'll look at the whole process: booking, scheduling performance slots, working with other current productions, and we'll touch on the details of budgeting and the advantages of sharing of assets with other shows. What are some of the successful tactics our speakers use to keep their theaters going? How has off-Broadway changed over the last ten years, and how have theaters adapted to the change? We'll also explore current models of producing off-Broadway, including split week runs, and discuss what a venue expects of you (and what you should reasonably expect of a venue).

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre


Thursday January 22nd, 7:00 pm networking, 7:30 pm panel
Bringing Diversity to Theater:
More Crucial Now Than Ever.


Hosted by TRU’s Young Patrons and Artists Circle (YPAC), and moderated by Christin Cato, Diversity co-Chair of the YPAC board. We will discuss diversity in the American theater, and explore how we can get it to trickle up to the Off-Broadway and Broadway communities. Panelists will include: Patrick Blake, founding artistic director Rhymes Over Beats, producer (Bedlam Theatre's Hamlet/St. Joan, The Exonerated, In the Continuum, Play Dead); Debra Ann Byrd, Artistic Producer of  Take Wings and Soar; Luis Cadenas, Open Hydrant (the first ever Equity theater company in the Bronx), Deadria Harrington, Producer of The Movement Theater Company; Hollie Klem, Producer and Director; Ari Laura Kreith, Artistic Director of  Theatre 167; Gabriela Garcia, Revolution Latina; Tiffany Vega, General Manager of Hi-Arts/Hip Hop Theatre Festival.

Theater is a way to explore issues within a culture and between generations.  However, the major theaters in the US, regionally, Off-Broadway, and on Broadway, largely produce plays and musicals written, directed, and produced by white men, starring primarily white casts.  In the wake of Michael Brown and Eric Gardner, the discussion of minorities being marginalized has risen to the forefront on a national level. Theater and art offer opportunities to reshape the images of cultural diversity and re-educate audiences; but will art that relates a different experience and worldview, make it to the stages of our major theaters?  If women are the majority of ticket buyers, why aren't more female playwrights, directors, decision-makers, and female-driven stories represented on Broadway and Off-Broadway? How do we bring the voices of people of color, women, and younger generations - voices that have been marginalized - into the mainstream theater, and how do we change the make-up of our theatergoing audiences?   

The Players Theater, 115 Macdougal Street, 3rd floor Loft Theatre


MEMORY LANE (ARCHIVE):

CLICK HERE FOR 2014 MEETINGS AND EVENTS.
CLICK HERE
FOR 2013 MEETINGS AND EVENTS.
CLICK HERE FOR 2012 MEETINGS AND EVENTS.
CLICK HERE FOR 2011 MEETINGS AND EVENTS.
CLICK HERE FOR 2010 MEETINGS AND EVENTS.
CLICK HERE
FOR 2009 MEETINGS AND EVENTS.
CLICK HERE
FOR 2008 MEETINGS AND EVENTS.
CLICK HERE FOR 2007 MEETINGS AND EVENTS.
CLICK HERE
FOR 2006 MEETINGS AND EVENTS.
CLICK HERE FOR 2005 MEETINGS AND EVENTS.
CLICK HERE FOR PHOTOS OF Pre-2005 EVENTS.

CLICK HERE FOR TRU Voices Plays.
CLICK HERE FOR TRU Voices Musicals.

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