Wednesday evening, November 19th, 7:30pm

Where's the Money? Creative Sources of Financing for the Arts.

A broad overview of raising money, with an emphasis on new and unconventional approaches. We'll talk about both commercial and not-for-profit ventures, and the differences (if any) in raising money for the two sides of the arts coin. And we'll include a brief look at the current funding environment for not-for-profits.

New Perspectives Theater,
750 Eighth Avenue, Suite 601

Left to right: TRU's Bob Ost; Amy Wilstetter, principal Bridge to Hollywood/Bridge to Broadway, expert in corporate sponsorship; Ike Schambelan, artistic director, fundraiser for Theater by the Blind; Jenny Clarke, fundraising consultant (Symphony Space, The Actors Company Theater, more); Joseph Mitchell, vice president Fan Fox Leslie R. Samuels Foundation; James L. Simon, commercial producer.
(Photo by Ben Strothmann.)

Back row: Elena Holy, producing artistic director The Present Company/NY International Fringe Festival; Tom Gualtieri, producer/co-adapter/performer That Play (MITF); John Chatterton, Midtown International Theater Festival; the ever-present Bob.
Front row: Laura Penney, marketing manager Theatermania, producer Slut the musical (NYIFF); Catherine Lamm, dramaturg/director, knowledgeable of the Edinburgh Fringe Festival; Melody Brooks, artistic director New Perspectives Theater Company/Voices from the Edge Festival.
(Photo by Ben Strothmann.)

Tuesday evening, September 23rd, 7:30pm

The Hit of the Festival: How to Stand Out Once You're "In."

We'll start with an overview of the different Festivals represented on our panel, and take a brief look at the varying philosophies and purposes for Play Festivals. But the real issue tonight is marketing: how much can the Festival do for you, and how much do you need to do for yourself? We'll talk about marketing and promotional materials, as well as the value of a press representative. Producers from recent Festivals will be on hand to discuss their own experiences.

Where Eagles Dare Studios, 347 W. 36th Street (between 8th and 9th), Room 1204

Tuesday evening, July 22nd, 7:30pm

Status Seekers:
A Few Things You Should Know Before You Form a Not-for-Profit Theater Company.

Should you seek not-for-profit status for your company? What are the pluses and minuses? How do you go about it? Do you need a mission statement? A Board of Directors? What are the tax ramifications? Prominent entertainment attorneys, an expert in not-for-profit accounting and taxes, and artistic directors who have created successful companies will walk you through the step by step process of forming a 501(c)3.

New Perspectives Theater, 750 Eighth Avenue (between 46th and 47th), Room 610

Left to right: Riley Jones-Cohen, controller and executive director of The Workshop Theater; Melody Brooks, artistic director New Perspectives Theater Company; Jeffrey Dine, entertainment attorney; Amy Schwartzman Brightbill, entertainment attorney, formerly with Volunteer Lawyers for the Arts.

Front row (left to right): Carolyn Montgomery, performer; Sandi Durell, performer/principal Sharell Productions and Sandi Durell Productions; KT Sullivan, performer and self-producer. Back row (left to right): Phil Geoffrey Bond, artistic director the Storefront Theater and The Duplex; Richard Skipper, performer and self-producer; Lisa Lampanelli, stand-up comedian/shameless self-promoter; TRU's Bob Ost. (Photo by Ben Strothmann.)

Tuesday evening,
May 27th, 7:30pm

Do-It-Yourself:
The Secrets of Successful Self-Producing.

Tired of waiting for the right show or producer to come along? Take control of your career and be your own producer. Learn how to put it all together in a smart, efficient package: finding your creative team ... the different kinds of venues and their advantages and disadvantages ... the costs of putting on a show and how to balance your needs and your budget ... strategies to create buzz and get butts in the seats.

Blue Heron Arts Center, 123 E. 24th Street

Clockwise, from bottom: Chris Carlone, Account Executive Theatermania; Alison Albeck, Account Executive Theatermania; TRU's Bob Ost; Hugh Hysell, President Hugh Hysell Communications; Laura Penney, Marketing Manager Theatermania; Keith Sherman, Publicist Keith Sherman Associates. (Photo by Ben Strothmann.)

Tuesday evening, March 25th, 7:30pm

Smart Marketing: The Best Use of Your Promotional Dollars.

Advertising is expensive and not always the best use of your money. Learn about free on-line promotional and marketing tools available ... the value and proper use of a press agent ... special marketing strategies that can increase awareness.

Blue Heron Arts Center, 123 E. 24th Street

Wednesday evening, February 19th, 7:30pm
Theater Resources Unlimited sponsored by The Broadway Theater Institute
presents

Musical Development:
The Value and Proper Use of Readings.

The reading is now an essential part of the development process. How much of the piece should be presented? How rehearsed or “produced” should it be? When should an audience be invited, and who? Can it do more harm than good?

Broadway Theatre Institute, 210 W. 50th Street, 2nd fl.

Left to right: Frank Evans, Musical Mondays Theater Lab at BTI, and the BMI Musical Theatre Workshop; Kris Stewart, Associate Executive Director National Music Theater Network; TRU's Bob Ost; Courtney Sweeting, Producing Director TRU Voices New Musicals Reading Series; Linda Burson, Associate Vice President National Music Theater Network; D.J. Salisbury, Artistic Director Musical Writers’ Playground; Daniella Topol, New Works Program Director National Alliance for Musical Theater. (Photo by Ben Strothmann.)

Above: Broadway Producing legend
Philip Rose

Special meeting!
Tuesday evening, January 21st, 7:30pm

Different Goals, Different Styles:
Commercial vs Not-for-Profit Producing.

With TRU’s 2002 “Spirit of Theater” Award recipients, Philip Rose and Woodie King Jr.

An informal evening with these two legendary producers: Broadway's Philip Rose (A Raisin in the Sun, Purlie, Shenandoah) and Woodie King Jr. of the New Federal Theater (For Colored Girls..., Black Girl, What the Wine Sellers Buy, Checkmates). Come learn from their vast experience. They’ll talk about their contrasting producing styles and how producing has changed over the last 40 years.

Blue Heron Arts Center, 123 E. 24th Street

Below: Woodie King Jr., Artistic Director of the New Federal Theater

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